You searched for feed - CM Models https://cmmodels.com/ Fri, 07 Mar 2025 09:48:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 Model Casting Barcelona 11.03.2025 – apply now! Date & Registration https://cmmodels.com/model-casting-barcelona-11-03-2025-apply-now-date-registration/ Fri, 07 Mar 2025 09:48:48 +0000 https://cmmodels.de/model-casting-barcelona-11-03-2025-apply-now-date-registration/ Model Casting Barcelona 11.03.2025 – Do you want to become a model? Then take your chance now! Our model casting in Barcelona gives you the opportunity to talk to our team directly on location. Best of all: the application only takes a minute! Simply fill out our casting form and our team will get in […]

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]]> Model Casting Barcelona 11.03.2025 – Do you want to become a model? Then take your chance now! Our model casting in Barcelona gives you the opportunity to talk to our team directly on location. Best of all: the application only takes a minute! Simply fill out our casting form and our team will get in touch with you. If everything fits, you will receive an invitation with a date and address. Getting into the modeling business can be that easy for jobs in Paris, Berlin, London & Co! What are you waiting for? Apply now!

How does the casting work?

Once you’ve received your invitation, you’re ready to go! The casting takes place in the center of Barcelona City – easy to reach. It is important that you arrive on time and are prepared. Our team is already waiting for you. On site, it’s straight down to business: a quick hello, a short round of introductions, then a short walk, followed by a few Polaroid photos. Everything is totally relaxed, without stress or pressure.

Important: First impressions count at the casting. We want to see you as you really are – completely natural, without a lot of make-up or flashy outfits. You don’t need any modeling experience, just self-confidence and an open manner.

Directly to the application? Click here:

Registration: Model Casting on 12.03.

Here is the procedure again:

  • Send us your registration
  • The best get an invitation!
  • See you at the casting on 12.03.
[contact-form-7]

We look forward to seeing you!

What you should bring with you

  • Plain black clothing (no patterns or logos)
  • No make-up (so that we can see your face naturally)
  • Hair loose and well-groomed
  • If available: 3-5 professional pictures (less is more!)
  • High heels (for a short walk if you are female)

Procedure on site

The first step to becoming a model, the casting, only takes a few minutes:

  • Welcome and brief introduction
  • Short walk to see how you feel when you run
  • Polaroid photos for the sedcard
  • Brief feedback from the team

No previous experience? No problem!

You have never stood in front of a camera before or are unsure whether you are suitable as a model? No stress! Our team will help you take your first steps. A casting is all about recognizing your potential. You don’t need any professional experience – many top models started out like this. Just be yourself, that’s the most important thing!

Your opportunities as a model

We work with high-quality clients – from Nike and Adidas to Dior and Gucci (you can find even more clients here). If you impress, you’ll have the opportunity to join our network. We work not only in Barcelona, but throughout Europe with renowned partner agencies in London, Paris, Milan and with us in Berlin. With the right measurements, discipline and motivation, you can take off internationally.

How a casting works – Video

More videos? Follow our modeling agency on YouTube!

Apply now – your start in modeling

The first step is easy: fill out our casting form, come by and take your chance! The modeling business is waiting for you – we look forward to getting to know you!

The post Model Casting Barcelona 11.03.2025 – apply now! Date & Registration appeared first on CM Models.

]]> Wiki https://cmmodels.com/app/wiki/ Wed, 06 Nov 2024 15:39:49 +0000 https://cmmodels.de/?page_id=408173 The post Wiki appeared first on CM Models.

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Become a model: What you need to know as a model!

Becoming a model – a dream job, really! Nationally for e-commerce shoots, internationally on the catwalk. Learn everything you need to know to become a model here. From here you can access all the explanations, wiki and checklists, all free of charge, so that you are perfectly prepared.

“The fascinating and varied job of a model takes you to the world’s most exciting fashion capitals, including New York, Paris, Milan, London, Barcelona, Berlin, Hamburg, Seoul and Los Angeles. From school to shows by Burberry, Versace, Dolce & Gabbana, Dior, Gucci, Fendi & Co.” – It all starts with the first step.

Another little tip! Listen to The Model Book now for free as a model podcast on Apple, Spotify, Amazon, Deezer, with all chapters by our Head & Owner Stephan Czaja. Before you take a look at individual technical terms or the history of haute couture & prêt-à-porter, here’s a behind-the-scenes insight:

Your first years as a model are all about setting yourself up, test shoots, first jobs and placement abroad! Good model agencies and management will enable you to get the right contacts. Your job is to be reliable for casting appointments with clients, test shoots with photographers and appointments at the agency.

Have fun learning!

PS: You can also apply directly to us here – CM Model Application!

Inhabergeführte Modelagentur
Stephan M. Czaja, owner

Become a model 2025

Model agency, requirements, castings and jobs

If you want to work internationally as a model, you need to meet special requirements when it comes to height, weight and later diligence, self-confidence and trust.

You can learn a lot before your first model application. Why? There is a lot of competition among young models, especially between the ages of 15 and 22. The better prepared you are, the better you will perform at castings and jobs.

We have written this XXL guide to give you a free, comprehensive overview of how to become a model.

The first step: Overview

Let’s start step by step and with an overview.

Here in the CM Model Guide you will learn the basics, all the important terms and can then watch a short documentary, 3 Days Model Life. Then you will learn about the specific requirements for different jobs and countries. Finally, we’ll take a look at the most important fashion cities in the world for models, from Milan to Paris, Tokyo and New York City.

  1. Basics: Requirements for teenagers (14-18 years)
  2. Model Wiki: Explanations from A-Z
  3. Small CM documentary: 3 days on the road
  4. Requirements: Size, dimensions & Co.
  5. Abroad: modeling in Paris, Milan, London and Tokyo

Now a first, very, very quick overview. What does it mean to become a model? What can young models expect? What do you need to bring to the table as a model?

Ask yourself this question:

Do you really want to be a model?

Reality Check – As a“New Faces” (new model) you don’t start out on the cover of big magazines like Vogue, Elle and Harper’s Bazaar. Whether you’re a supermodel in the 90s or now in your 20s with Instagram and TikTok, building your career takes time and 95% depends on you (self-confidence, hard work, ambition, motivation, … but more on that later).

If you want to get jobs in showrooms, in commercials and on the catwalk of a fashion show, it takes a lot more than “good looks”. After all, you are a young business woman or business man. While others your age have a relaxed life, you already have your first appointments, trips, and if everything goes well and your modeling agency builds up trust in you, you may be flying to Milan or Paris for the first 14 days during the autumn vacations. You see, modeling is more than just “good looks”.

The first important question is:

Do you really want to be a model?

The road to becoming a model is long and takes a lot of patience. Becoming a model means that you want to do photo shoots, even if they take 9 or 10 hours and you have to present 30 different outfits, with facial expressions and gestures. The path from the first casting at the model agency, the introduction to the networks of advertising photographers and advertising agencies, the first test shoots with renowned photographers, the first small jobs, feedback from the agency. The more castings and jobs you do, the better our clients and brands get to know you. If you’ve done a good job, you’ll get follow-up bookings – perfect! This means that the clients were satisfied with your performance and would like to work with you again. This is how we build your career as a model step by step.

Modeling at 15, 16, 17: School

School & good grades – becoming a model and being a model is work and a real job! Your goal is to be working well by the time you’re 20 or 21, i.e. in 3, 4 or 5 years. The longer you are at it, the higher your wages will be. At some point, you’ll get jobs where you earn as much in one day as others earn in a whole year. The way to get there requires patience.

Until you graduate, it’s all about good grades and your education. Very important: your education. Why? You will meet many interesting people with big goals, you will encounter many languages, international photographers, casting directors and models. The more you know, the better. The school actually gives you all the important basics. That’s why our modeling agency puts a big focus on making your school a priority for you until you graduate.

You can apply to CM from the age of 15. Below that age, you should be absolutely and 100% focused on school. Here you will find articles that are even more specifically tailored to your age and life:

Modeling over 30 at CM? Of course we also have tips for you!

Model portfolio: Structure and photographer selection

Throughout your career, our management will focus on one thing: your model portfolio. The better your model book, the higher your fee. The important thing is: quality before quantity. This means that your model portfolio should contain “only” 10 photos from 5 excellent shoots with top photographers instead of 100 photos from 50 shoots.

The more exclusive, the higher your fee can be.

As management, we also work to ensure that your book reflects you as naturally as possible. Naturalness generally plays a very important role, even with advertising agencies, fashion brands, etc., who ultimately book you for jobs and campaigns. For example, almost 80, 90% of decisions are made on the basis of Polaroids. Polaroids are absolutely natural shots of models, without styling, make-up, etc.

Your first shoots, castings and jobs

After the first good test shoots with photographers to build up your model portfolio, you have a solid foundation. Now we will put you forward for your first castings and jobs. Small jobs at first, for example for online stores or social media shoots. Once your first test shoots have gone smoothly and now your first jobs, you will gradually be put forward for larger jobs and campaigns (depending on how old you are).

Here’s a reminder: you need good grades to be able to take time off during the week. The better you do at school, the more likely it is that your school teachers will give you time off for these appointments. Good grades will help you even more, for example if your journey continues after graduation. At an international fashion show, a photo shoot in London or a video shoot with an international team in Berlin, you will constantly meet interesting people and learn new languages. You need to be fit for small talk and for your job itself.

That was a very, very quick overview!

Inside

Application, Casting & Jobs

More details about castings, gosees, photographers and much more.

Castings & Jobs

Lifestyle

Fashion & Small Talk

Technical terms simply explained

This will help you understand all the technical terms used in the agency and on set.

Agency

Modeling: Advantages of CM as your agency

Did you know? We are the only model agency in Germany with our own shows at Fashion Week. We are one of the few top agencies with our own internal and exclusive model coachings. Here are a few advantages of CM and our little model documentary, 3 days in the life of Chand. More videos and mini-documentaries can be found on Youtube: CM Model Agency.

Tasks, agency and management

Bookings, castings, projects from 7 AM – 9 PM, read more about our management here:

It’s that time again – the young models come together from Berlin, Munich, Hamburg, Switzerland and other places to take part in model coaching. Once a year, for our New Faces.

Model Life: 3 days with Chand

From the airport to the hotel, to the shoot, sports, sleep, good food and back to the airport! Modeling can be really challenging if you pursue your dream with determination. At the last shoot, we accompanied our Swedish model Chand for three days in Germany. He talks about his path to becoming a model, modeling abroad and shows how to live as a model in the jet set. Don’t miss the mini-documentary! Follow us on Youtube: CM Model Agency.

Many people dream of being a top model. The dream of traveling the world, meeting interesting people and having good jobs for well-known companies and brands. Particularly in the modeling industry, the rise can be very fast. If you have international dimensions and that certain something as a model, you can get to know the world from Berlin to Cape Town. As in professional sport, careers start very early. New trends are constantly emerging in the media world, which are quickly spread by many.

Mental requirements for models and new faces

In addition to the physical requirements for models, such as their measurements, the mental requirements and character of a model also count. A model must always demonstrate strength, discipline and stamina. Jobs are often strenuous and time-consuming. Tiredness or stress must not be noticeable in a good model. Motivation and ambition characterize an experienced model for clients and model agencies. Agencies and clients like to book models with these qualities again.

Recurring bookings are very important for you as a model and for the model agency. In addition, a healthy self-confidence and the versatility of a model are decisive selection criteria. As a model, you will be competing with twenty, fifty or a hundred models in castings for jobs. For e-castings, there are sometimes more than one hundred models. If you are diligent and make it to the fashion capitals of Europe, America and Asia, you will be sent from casting to casting every day. If everything goes well, from fashion show to fashion show and from photo shoot to photo shoot. This requires a lot of self-confidence and energy from you! This overall package of measurements, appearance, motivation and ambition creates the charisma of a model.

Model requirements: women, men, weight and height

The requirements for models are very different. The more international the agency, the narrower the scope for measurements. Especially in modeling agencies, the requirements are very high. It all comes down to a few centimeters. Female models should look for a slim figure, beautiful skin, teeth, hair, every detail. For men, the criteria are just a little simpler. As a male model, you should pay just as much attention to a well-groomed appearance, from the hairstyle to the nails. There are, of course, quantitative restrictions on the look. In international model management:

  • Women
    Body size for fashion: 176 – 180cm / International
    Height for advertising: 172 – 181cm / Germany
    Slim figure, usually long hair
  • Men
    Height for Fashion: 186 – 190cm / International
    Height for advertising: 184 – 194cm / Germany
    Slim or slightly athletic figure

Model Podcast

Listen to “The Model Book” for free. The podcast is based on one of the best-selling books for models in Germany. Now available on Apple, Spotify, Amazon, Deezer and anywhere else you can find good podcasts!

Reputable and good model agencies

The route via a reputable model agency or a model agent or model booker is always the best for you. This route has established itself. A model agency will make sure that your career goes well. Right from the start, they will make sure that you get good contacts with photographers and the opportunity for good test shoots, ideally magazine publications. This way you can build up your own model portfolio right from the start. A good model agency will also provide you with good initial contacts to clients for casting and jobs.

Why do clients book models for jobs?

Clients use models to successfully communicate products and services to customers. This is achieved by perfectly conveying emotions through the advertising campaign and the model. As a model, you have to be able to slip into different roles on the shooting set in order to sell the product or service to the consumer. Authenticity and naturalness are the magic words to captivate consumers so that the client’s concept works. Model “sell” advertising even more profitably!

Emotions are aroused by a model’s charisma, including facial expressions and gestures. Not only advertising, but also many company appearances such as image films, online stores and social media rely on models. Traditional media such as image brochures or store interior design also need models to make the best possible impression. Self-confidence is always reflected in charisma. It is therefore very important for model agencies and model agents that female and male models feel comfortable in their bodies. Only those who live out their job as a model with joy and conviction can deliver the corresponding performance. Clients and partners of modeling agencies look for an expressive face, convincing looks, good posture and coordination. Self-confidence, reliability and the ability to slip easily into different roles are three important skills to assert yourself in the modeling industry. For online store shoots where you have to smile for hours on end or for demanding clients who expect perfection.

Sedcards, test shoots with photographers and video clips

Good agencies invest in you and your career. With test shoots by top photographers for your model portfolio and in video productions for Instagram, online sedcards and YouTube. This allows customers to see you in different facets. You can see what a test shoot looks like here in the video (backstage preview). Our guest was Yulffi from Madrid/Barcelona, who flew in from Bangkok shortly before for a campaign shoot in Munich followed by a test shoot in Cologne with Robin Platte. Two of our female models (Lea & Janine) and New Face Johnson spontaneously joined us for a first test.

During tests in the studio, we create slow motions like these for our models. As a customer, you can see the different looks of our models in focus here.

Why a modeling agency?

Now to the question: What does a modeling agency actually do?

Model manager takes care of his career.

It is particularly important for up-and-coming models to have a reputable model management team behind them. They not only provide you with initial contacts to good photographers who will help you build up your model portfolio, they also show you the first steps. Be it small things like your first business registration or your first catwalk coaching. With reputable model management, you will find your way into the industry much easier. It also gives you the chance to travel and discover the world later on. Young models in particular will quickly have the opportunity to get to know foreign countries. With the contacts in a good management, the way is always open to you.

Model managers build you and your portfolio.

In the first few months, it’s often tempting for models to do lots of photo shoots with lots of photographers. Really? With tips and recommendations from your model management, you will have a good selection of photographers and a good overview of the industry right from the start. They will also explain to you what you need to look out for, not only in shoots, but also when traveling or with clients.

Model managers take you further.

Model managers help you with good contacts. Whether it’s photographers, as just mentioned, or the first fashion show. Here everything revolves around the Fashion Weeks. Only the best agencies get invitations to the castings. Your model management will always support you in breaking new ground and getting to know new things! It’s not just about the classic photo shoots. They plan stays abroad for you, flights and placements in other agencies, in New York, Paris and Los Angeles.

Model managers acquire customers.

Not only flights, but also things like usage rights are always taken into consideration by your model management. This is not just about individual photo shoots, but also about the distribution and use of the material. Are photos only needed for 3 months in a fashion online store or five years to make up a complete branding of a brand? Depending on the situation, different conditions apply. Your model manager will take care of it!

Commercials or photo shoots: modeling is diverse

As a hard-working model, you will make it into many areas of presentation. Discipline is an important element, but a little acting is also part of it, as well as a desire to travel and, of course, having fun at work. This will also get you into international productions.

Modeling abroad: Paris, Milan, London and New York

Welcome to the A-League. Once you have proven yourself at home and your agency has confidence in you, it will organize your first trips abroad to Paris, Milan, London, Shanghai, Tokyo and New York.

Interview with Klara: Almost 1 year in Milan

Klara enjoyed Milan so much that she has now spent almost a year in the Italian fashion metropolis. In the model interview, she talks about her experiences.

Many people pursue the dream of modeling in Berlin, Düsseldorf, Hamburg, Munich and Cologne. Of course in many other cities in Germany too. However, you will always have the best chances of finding a job in larger cities. That’s why all the top models are drawn to megacities like New York. This is where the big clients, the big agencies and the big budgets are located. If you want to make it as a model, sooner or later you have to leave the small town. Those who make it will see and experience a lot! From beautiful shooting locations to unique backdrops on film sets. Plus lots of interesting people from all over the world. That’s the dream of modeling.

The agency vouches for you as a model with its good name, so you have the chance of interesting jobs right from the start of your career! Your management will help you with all organizational matters, be it tax processing or the organizational planning of trips and stays abroad. Many models end up going abroad sooner or later. The most famous destinations for models are Cape Town and New York. But Paris, Hong Kong, London and Shanghai also cast a spell over many. Good and reputable model management will help you to gain a foothold abroad if the conditions are right. The most important job of an agency is to accompany you on your way, to relieve you of a lot of work in terms of organization and planning, to save you a lot of time in acquiring new clients and new assignments so that you can concentrate fully on becoming a model.

The End: Dream job, dream trips and lots of memories

Anyone who has made it as a model can travel to beautiful places and knows many interesting people in Germany, Europe and worldwide. Modeling was a dream job and still is. With patience and ambition, you can make it!

Q&A: The most frequently asked questions

Here are the most frequently asked questions and answers for you:

What do I have to do if I want to become a model?

First of all, you need to look at the requirements to realistically assess whether you can work as a model and get jobs. As a new face, your height is particularly important. Then you send your model application to a good model agency, usually via an online form with the most important data and measurements. You simply take photos with your smartphone in daylight. If the agency scout likes your photos, you will receive an invitation to a casting at the model agency for a personal interview. After the appointment, it will be decided whether you get a modeling contract or not. Then you’re ready to go!

What measurements do you need to become a model?

The two most frequently asked questions are “how tall do you have to be to be a catwalk model?” and “how tall does a male model have to be?” There are different requirements for different jobs. For high fashion and international fashion shows or fashion campaigns, the strictest requirements apply in terms of height and proportions. For women, this means 178-180 cm; men should be around 10 cm taller. In advertising, it is more relaxed, both in terms of height and proportions.

Can anyone become a model?

For 99.99%, attractiveness, positive charisma and naturalness apply. If you have these attributes, you have a chance.

How much do you earn as a normal model?

How much money a model earns depends on the individual path, the requirements and the clients. However, it takes a few years before you can make a living from modeling, especially if you start at the age of 15 or 16. It usually takes another 1 or 2 years until you finish school and then the international build-up begins, which takes another 1 or 2 years. Some people have an extra dose of luck and everything goes faster.

How does a model casting work?

Here you can see one of our model castings in Home Town Berlin.

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]]> Marketing Internship: Online Marketing, Advertising and Fashion in Cologne https://cmmodels.com/marketing-internship-online-marketing-advertising-fashion-cologne/ Mon, 25 Mar 2024 13:39:17 +0000 https://cocainemodels.com/?p=133366 An internship is good for everyone to find out in which branch or even in which company you want to work. Whether you are just out of school or looking to study, an internship in an advertising agency is suitable for everyone! Because an advertising agency is much more than just advertising on television. No […]

The post Marketing Internship: Online Marketing, Advertising and Fashion in Cologne appeared first on CM Models.

]]> An internship is good for everyone to find out in which branch or even in which company you want to work. Whether you are just out of school or looking to study, an internship in an advertising agency is suitable for everyone! Because an advertising agency is much more than just advertising on television. No matter where you look, on the way to the bus, scrolling through Instagram, you’ll find advertising everywhere! Would you like to learn more about advertising and get a taste of the air at one of the top advertising agencies?

Internship: Advertising Agency, Marketing and Fashion in Cologne

An internship in an advertising agency is very versatile, just like marketing itself. From customer service, goal setting, online marketing, content marketing to social media. With motivation and creativity, everyone can find their place here and can fully enjoy themselves!

I’ll take you with me today and tell you about my six month internship at CM Models. I’ll show you the areas of responsibility, which requirements you should bring along and last but not least my application tips.

Apply with us: Internship with CM

We look forward to your application:

My greatest learnings in marketing

Marketing is all about supporting customers in their strategic but also operative work in the media. All this with the big goal of reaching the right target group. Here I was able to gain my first insight. Planning, organizing but also being creative was a lot of fun.

The practical work is all about publishing! Creativity is required in all areas, whether it is the classic placement of advertisements, blog posts, posts by influencers or creative content for the social media account. There is no limit to your imagination and you can let your creativity run wild. Apart from that, it is also extremely important to work in a structured way and to be in constant communication with the client in order to coordinate my plans and ideas. This makes the exchange via e-mail, but also telephone calls or meetings particularly important.

  • Support for customers to reach the target group
  • Different media are conceivable: advertisements, blog posts, influencer marketing, etc.
  • Exchange and communication with the customer is our top priority

What’s it about? Internship in a marketing agency

A marketing agency attracts clients from very different industries. Right from the start, we coordinate where the goal of the respective brand lies. Are there more visitors on the website? Should the turnover be increased? Should a certain number of followers be reached?

Each different goal, each customer needs his own strategy, his own concept and his own approach.

It is also important that not only the goal is defined correctly but also the target group. When defining the target group, it quickly becomes clear on which medium should publish and which is not particularly suitable. To address a target group of 40-55 year olds, for example, you won’t find your voice heard on TikTok as on Facebook.

  • Define target group (example: how old are the brand’s customers?)
  • Select publishing platform / medium

My internship: Model Agency, Content Marketing and Fashion Magazine

Not only do you learn a lot about marketing and social media, you also get extremely deep insights into search engine optimization. Depending on the focus of your internship, you can also get small insights into model booking, consulting and project management.

An internship at CM Models is very versatile, because CM Models is much more than just a model agency. CM Models has an exclusive fashion magazine, FIV Magazine, as well as its own Social Media Agency.

Creative teamwork and independent work

Through the different sections (models, magazine, social media) you get an amazing amount of insights into very different areas of the media world. Starting with research up to the independent conception and publication of articles. But you will also learn how to use the most important software. For example with Photoshop to create graphics. You’ll learn how to do website analytics, evaluate customers and devise new strategies, and create creative content for social media.

There’s something for everyone here and it’s very important that every intern can take valuable content with them. Although this is an internship, working independently is essential. It’s not just about working through the work, but about your creativity, your input and diligence.

6 months internship: Procedure

During my six-month internship at CM Models, I got to know an incredible number of different topics. I started by interviewing influencers for the fashion magazine. I learned so much in my first week: how to contact influencers, how to communicate with management, how to research the influencer and how to create the questionnaire. This was the perfect start for me. I learned how to write e-mails, keep in touch and communicate with management. I was shown how to approach the research so that I still stay within the time frame and get feedback on the questions. As soon as I had the first interviews back, I was shown directly how to embed everything in WordPress and create my own articles. Afterwards I was able to gain my first Photoshop experience when I created the article images. Et voilá – my first articles were already published. At that time it was very exciting when my articles were published, today it is part of my everyday life! It is nice to be heard and to live out your creativity. Gradually, different areas of responsibility were added, but content marketing is always in focus. After my six-month internship I was even taken on and have been working for CM for over 2 years now!

Consulting & Project Management

In addition to the marketing tasks, you also have the opportunity to get a taste of the topics and focuses of the model agency. During my internship I had the opportunity to work in the booking department after an extensive training in content marketing. Every day new clients are added here, who are planning a shooting, a campaign or a video shoot for the next commercial. For them you are the first contact person, whether by phone or e-mail. The fact that you are given so much responsibility is not a matter of course, especially during an internship, and it feels good! Of course, organisation and communication is the most important thing here and therefore you will always be accompanied and get help. Of course you should bring the first basics with you, the rest you will learn with us! Meanwhile I have participated in and organized many projects, from Fashion Week Shows to music video shoots.

  • Communication and organization are the be-all and end-all
  • Contact person for customers and models

Content marketing and top rankings in search engines

The focus of your internship will be on content and online marketing. This is about supporting customers with valuable content in the form of blog posts and thus ranking them high in search engines. In content marketing, I have written numerous articles on various topics. About some topics you already know and can hit the keys directly. But for some other topics you don’t have the overview as a trainee who just finished school. This is no problem at all and almost the better! I like to do a lot of research for my articles so that they deliver the best possible content. This way I become a little expert in the field myself and can learn an incredible amount and acquire knowledge. When you deal with certain topics so intensively, it stays in your head for a while!

Content marketing is not only about writing simple texts. You want to impart knowledge so that everyone understands it but also every person who is already in the topic can acquire something new. With time, not only the speed and quantity of texts improves, but you also learn new terms and ways of expressing yourself. This is especially advantageous if you want to go on to study.

  • Support for customers in the form of blog posts
  • With content marketing you can achieve higher rankings in search engines
  • Writing articles in hand Expand his vocabulary, acquire knowledge and improve his fluency

Online marketing: search engine to social media

Online marketing includes any form of marketing on the Internet. This can be e-mail marketing, content marketing, influencer marketing or social media marketing. As you can see, almost everything that is known from the advertising world belongs here. Why do so many companies rely on online marketing? Simply because you can reach most people via the internet. Even though the focus is mainly on content marketing, you will also get an insight into social media marketing during your internship. An online presence on social media platforms is elementary for every company. Also for us! We are always happy to take on board new ideas from creative minds and thus constantly improve our social media marketing.

Internship Application: Tips for your cover letter and CV

Tips for your cover letter and resume, your cover letter, your resume – what belongs in a good application?

  1. Tips for your cover letter and resume
  2. Lifestyle: Your most important skills
  3. Testimonials
  4. Certificates

Tips for your cover letter and resume

Applications always have the same pattern, as a rule, an application should include a CV, a cover letter, references and, if applicable, references or certificates. However, each company focuses on different details! Some pay special attention to the design, some to your work experience or school career, others mainly to your personal cover letter. But what is always important in all applications is spelling and grammar. Therefore, edit your application documents with extreme caution and always let a second person take a look at them! Inform yourself in advance about the company and its activities. What impression does the company make on you? Is it particularly young and dynamic or rather old-established and meticulous? Depending on this, you can always adapt and formulate your cover letter. However, it is important that wherever you apply, the recruiter can see that you are motivated and ready to learn new things. Always remember that first impressions count and decide whether you will be invited for an interview or not!

Applications always have the same structure:

  1. Cover letter
  2. Curriculum vitae
  3. Testimonials
  4. Certificates

Tip! If you want to apply for an internship with us, you don’t need to attach extra certificates and references! Instead, write a motivated cover letter in which we see that you would like to work with media and in management!

Write a cover letter: The first look

The most important thing is that your cover letter gives a first impression of you and arouses interest in getting to know you! Express your motivation and show that you have already made yourself aware of the activities in the company. You don’t need an endlessly long cover letter, one A4 page is enough! Make sure that you do not make any spelling mistakes. As you will spend most of your internship in the online editorial department, correct German spelling is extremely important. The best thing is to let your family or friends take a look at your application.

CV: Your most important skills

Your curriculum vitae includes your personal data as well as your full name, date of birth, address, etc. In addition, your telephone number and e-mail address are required so that you can be reached. Make sure that your full school education and all your professional experiences are included. Experience in working life is always an advantage, whether you have already done an internship in an advertising agency or just a temporary job in a café. If you have already gained knowledge or certificates that fit into the field of editing, fashion or marketing, you are welcome to add them! You speak several languages? Great! This is a great advantage especially for our multilingual online fashion magazine. Always mention all the languages you speak with the corresponding knowledge level.

  • Personal data
  • Contact options such as mobile phone number, e-mail address
  • School career
  • Professional experience
  • Languages
  • Hobbies

Motivation? Tell me about yourself

What I can tell you from my experience: Make it short and sweet and show that you really want the job. Because, the competition is fierce. Just don’t make your cover letter too long. In the best case, it should only be half a DIN-A4 page, but no more than a whole page. It’s not about long phrases, but about getting a picture of you and showing that you are really interested in the job.

  • Show that you really want the internship
  • Keep it short: Your cover letter should ideally be half a DIN-A4 page

Good luck with your application!

You are creative and full of ideas? You like to get involved and work in a team? You have an affinity to the fashion industry and want to be part of it? Then apply to our Head Office in Cologne. We are a young, committed team and are always looking forward to grow. Live out your creativity with us and apply now for an internship at CM Models. We are especially strong in the areas of fashion, lifestyle, real estate and travel and therefore it would be important that you have a certain connection to these topics. Does my experience report appeal to you? Then apply now!

Apply with us!

We look forward to your application:

The post Marketing Internship: Online Marketing, Advertising and Fashion in Cologne appeared first on CM Models.

]]> Choreography https://cmmodels.com/become-a-model/choreography/ Thu, 21 Dec 2023 10:35:32 +0000 https://cmmodels.de/choreography/ The post Choreography appeared first on CM Models.

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Wiki

Choreography

Choreographing a fashion show and wondering what exactly that means? Here’s a quick explanation in the Model Wiki: Choreography is an essential part of fashion shows and presentations, for example at customer showrooms for major fashion brands. It refers to the planned movements, steps and positions that models perform on the catwalk in order to present the clothes in the best possible way. The choreographer is the person who designs and coordinates these movements.

Why a choreography?

At a fashion show, but also in showrooms, 5 to 20 models come together. The processes have to be precisely planned, after all, customers are there as guests to whom the fashion is presented.

This is the only way to make a fashion show perfect!

Example: Chanel fashion show

Here you can see an example in XXL from Chanel. Hundreds of guests, fashion magazines like Vogue, buyers from exclusive boutiques, influencers. Every step has to be right! That’s exactly what the choreography is for.

Or here, Artur for Emporio Armani.

The role of the choreographer: tasks

The choreographer is an experienced person who is specially trained to instruct models in the appropriate movements and poses for the fashion show. Their job is to make the presentation of the clothes as appealing as possible. They help the models to learn the correct posture, gait and gestures to emphasize the clothes.

This involves a lot, among other things:

  • Select outfit
  • Prepare your make-up and hairstyle
  • Follow the choreographer’s instructions
  • Practicing poses and movements
  • Run in sync with other models
  • Present yourself confidently and professionally
  • Present clothing elegantly
  • Pay attention to the audience and cameras
  • Follow the instructions of the organizer
  • Organize your wardrobe and accessories
  • Use breaks efficiently
  • Clean up after the show and say thank you
  • Collect feedback and learn
  • Maintaining health and fitness

Perfect staging of clothing at shows

Choreography is used to ensure that the clothes are shown off in the best possible way. This can mean that models perform certain movements to emphasize the shape, cut or details of the clothing. A good choreographer knows how to draw the audience’s attention to the most important elements.

Coordination and synchronization

In group performances, models have to walk and move in sync. The choreographer ensures that all models act in unison to create a harmonious overall image. This requires training and practice so that the movements are precise and coordinated.

Security and self-confidence

That’s part of it too! After all, as a model you are the focus of every show and presentation.

The choreographer therefore also helps models to feel confident and self-assured on the catwalk. They offer guidance and feedback to reduce insecurities and help the models feel comfortable in their role!

Tip! Get our free catwalk tips for beginners here!

Working with a choreographer requires teamwork. Models should be prepared to follow instructions and work closely with the choreographer to achieve the desired effect. Open communication is the key to a successful collaboration.


Become a model: Learn quickly

Learn everything free of charge and online for the:

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to the Model Wiki

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We want you! Click here:


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The Model Book: Your roadmap

Do you already know “The Model Book” by CM?

Discover the secrets of the modeling world in “The Model Book” now on Amazon and free as a podcast! From mental toughness to haute couture, it’s your guide to success in the industry.

Learn more about:

Modeling and becoming a model – now in bookstores

On Amazon > The Model Book

  • Mental strength as a model
  • Find the perfect modeling agency
  • Agency application
  • Set up model folder
  • Test shoots with photographers
  • Castings and e-castings
  • Photo shoots
  • Showroom, fashion show and trade fair
  • Commercials
  • Beauty tips for models
  • Healthy living
  • Fashion history
  • Haute couture and pret-a-porter
  • Modeling abroad
    …

Buy > The Model Book

The post Choreography appeared first on CM Models.

]]> Social Media Agency: TikTok, YouTube, Instagram & Co – Tasks https://cmmodels.com/social-media-agency-tiktok-youtube-instagram-co-tasks/ Tue, 14 Nov 2023 14:23:04 +0000 https://cmmodels.de/social-media-agency-tiktok-youtube-instagram-co-tasks/ Social Media Agency – Social media marketing is more important for companies today than any other marketing method. Representatives of agencies are more often on site at photo shoots, commercials, but also already at castings. Here is a little insight into the tasks and work of a social media agency. Back to all: Marketing Agencies. […]

The post Social Media Agency: TikTok, YouTube, Instagram & Co – Tasks appeared first on CM Models.

]]> Social Media Agency – Social media marketing is more important for companies today than any other marketing method. Representatives of agencies are more often on site at photo shoots, commercials, but also already at castings. Here is a little insight into the tasks and work of a social media agency. Back to all: Marketing Agencies.

What are the goals of a social media agency?

Reach, awareness, community building. The objective can be very different for a social media agency. At the very least, it is always about reach, for example in social media advertising. However, if we talk about social media marketing, it is also about more far-reaching measures, including building a community.

The big advantage is that you can do a lot with your own community! Brands do not have to constantly advertise to reach the people who are interested in them. They have direct access to their fans through their community. Sounds simple, but it makes a big difference for brands! Direct feedback for new products, customers can ask questions directly, they can look behind the scenes.

What makes a social media agency close?

What does a social media agency do?

Let’s take another look at the individual tasks in detail!

Social media strategy and guidelines

For a social media agency, the first step is always to develop a strategy. Such a strategy is relatively long, after all, such a community is not a day care.

The selection of the right social networks, content and postings, time periods, the response to messages, all this must be planned. For this purpose, social media agencies develop a social media concept in cooperation with their customers, which is then implemented step by step.

This strategy is then used to develop guidelines that all employees, freelancers and other agencies adhere to. One of the core pieces of this strategy is the editorial plan.

Find your marketing agency!

Now in FIV Magazine, the top 100 agencies for marketing:

Create editorial plan

An editorial plan summarizes the various activities and employees in a clear paper. This can be a simple table or also a tool with which the publications are planned.

The editorial plan contains all activities and topics. Employees of the company will find here tasks that they should do in preparation, for the social media agency. E.g. send new products, so that photos and videos can be made, which are then published in the social networks, the employees of the social media agency find here again everything important, from the preparations of the postings to the publication periods to the topics that will be published in the coming week, next month and so on.

Write and publish articles

Through the editorial plan, all posts that need to be written and published are planned. Social media agencies then take over the postings in the individual social networks for their customers and, of course, the interaction that occurs among the postings.

Regular publication is essential, and social media agencies pay attention to this. Their customers are busy with their daily business. Today, when many orders come in or an employee is down, no social media posting is made. At some point, the social media channel stops working and the community stops growing. That’s the biggest danger, without a social media agency!

As simple as it sounds, writing and publishing posts on a regular basis is so important that it needs to be mentioned!

In addition, of course, the social media agency staff considers not only that something should be published, but also when and how. Do we use galleries, a single photo, videos, story function, what does the description under the post look like? Do we use emojis, do we use a link, do we write very little or do we write a lot. All this needs to be planned for every single post!

This is where the editorial plan comes into play again, especially if several social networks are used. Through joint coordination in the editorial plan, a video can be published on YouTube at 9 a.m., a reminder on Instagram at 10 a.m. and the first reaction on TikTok at 11 a.m., for example.

Community management and communication

The strategy is made. The editorial plan created. The posts written and published.

The next important, central task of a social media agency is community management and communication. On the one hand, these are the interactions directly under the posts. On the other hand, of course, direct messages that arrive in the inbox. But it’s also about external communication, how do people talk about the brand on other profiles, channels or pages?

In addition, a good social media agency ideally also brings a lot of small ideas! How can you bring the community together? A small tool would be to collect feedback, what do you think about that? Sweepstakes are a possibility or “come together events” in larger cities.

So community management encompasses communication on the one hand, but also entertainment.

Test new functions / platforms

Social media apps are evolving so fast! Just 15 years ago there was only Facebook, then at least YouTube, Instagram, now Pinterest, Twitch, TikTok… So social media agencies also have to be constantly on the lookout for new trends and new social media apps that might be interesting for their clients.

For one thing, important, new features that are constantly popping up within social apps. TikTok does something new, Instagram copies it, Facebook has an idea, a new filter is introduced… new is always interesting, because there are few people who have published content about it yet.

Then there are the new social networks, usually they start with a special aspect, they are for gamers, on TikTok you could sing to real songs of the stars. The one who finds the right app here and is there at the beginning has good chances for high growth.

Crisis communication (recognizing and managing shitstorms)

The greater the awareness, the larger the community, the more diverse the opinions. Of course, this also increases the risk of shitstorms and negative comments.

Crisis communication is also one of the tasks of a social media agency. Ideally, of course, this should be taken into account in the social media strategy at the outset. In the worst case, i.e. no planning and the shitstorm is already there, it must at least react immediately.

Such a shitstorm can happen to any good company. For example, when a person with a larger reach (influencer) gets upset about a brand. Even if the criticism is small, with a strong community, a single opinion so quickly develops into many of the same (negative) opinions. Reacting early, sometimes doing nothing, sometimes moderating, sometimes actively acting, is one of the tasks.

Social Media Ads

Now we come to the core with the next two tasks: Reach! All companies want one thing above all else, awareness and attention. The more people know a brand, the higher the probability that they will fall back on it, whether in the supermarket or in the online store.

Reach can be built up laboriously over months and years, e.g. through good and creative content, which, however, must come anew every day! That is a lot of effort and work. It’s much easier with advertising. Facebook has well over 2 billion users, Instagram has well over 2 billion users, whether old or young, all can be reached relatively quickly by playing ads.

Accordingly, social media agencies take care of campaign planning, implementation, but also the subsequent analysis and optimization of advertisements.

The great advantage of advertising on social media are the data treasures of the social networks. For example, ads can be played out based on interests, the place of residence, the age of users. The more precise the information, the more specific the target group, the more precise an ad can be.

Example: a fashion brand advertises Black Friday and shopping events in individual cities. Berlin users get a picture with Alexanderplatz and the TV tower. Hamburgers get a photo of their city center, as do Cologneers, Düsseldorfers and Munichers. People naturally feel more attracted to a picture of their city than to a general picture.

This is how social media advertising works.

Influencer Marketing

The second important tool for building reach for a brand is influencer marketing. Here, social media agencies try to buy targeted placement with influencers. For example, as an Instagram Story or YouTube explainer video. In this way, agencies use the reach (community) of the influencer for customers.

Of course, individual areas of responsibility can also be combined! For example, you could use the content of the influencer and thus place social media advertising to people who follow the influencer. Because usually only 10 to 20% of the followers see the content. The posting usually passes everyone else by. Through the additional paid reach, you can also reach the last 80 to 90%.

This is what makes social media marketing with all its facets, from community building and management to advertising and influencer marketing, so interesting for companies.

Analyses and regular reporting

Lastly, content is not only planned and published by social media agencies, of course it is also analyzed and evaluated afterwards. What worked? What didn’t? From these findings, the social media strategy can be adapted and optimized.

Social media agency: tasks & services

You can see how extensive the tasks of a social media agency are. Let’s summarize the services again here:

  • Social media strategy and guidelines
  • Create editorial plan
  • Write and publish articles
  • Community management and communication
  • Test new platforms
  • Crisis communication (recognizing and managing shitstorms)
  • Social Media Ads
  • Influencer Marketing
  • Analyses and regular reporting

Agencies: Marketing, Media & Advertising

Agencies – Media, Advertising & Marketing, there are so many, different types of agencies. As a model you will work with many agencies on photo shoots, fashion shows or commercials on set. Here’s a little overview for you.

The post Social Media Agency: TikTok, YouTube, Instagram & Co – Tasks appeared first on CM Models.

]]> TikTok Shop! Marketing, reach, … Is it worth creating? Interview https://cmmodels.com/tiktok-shop-marketing-reach-is-it-worth-creating-interview/ Wed, 08 Nov 2023 12:50:18 +0000 https://cmmodels.de/tiktok-shop-marketing-reach-is-it-worth-creating-interview/ TikTok Shop is coming… now also in Germany! Our TikTok expert Sina Kadir tells you what you need to know about the new TikTok feature, especially as a business. Whether beauty, fashion, luxury or interior design, the store can be set up quickly and the 1-click purchase function makes it super easy for stores and […]

The post TikTok Shop! Marketing, reach, … Is it worth creating? Interview appeared first on CM Models.

]]> TikTok Shop is coming… now also in Germany! Our TikTok expert Sina Kadir tells you what you need to know about the new TikTok feature, especially as a business. Whether beauty, fashion, luxury or interior design, the store can be set up quickly and the 1-click purchase function makes it super easy for stores and TikTok users. Everything you need to know about the new shopping feature!

TikTok Shop: Sell products via your own store

Sina Kadir, TikTok Expert

By the way: Are you looking for an agency that can help you build a TikTok store and, ideally, deliver the right marketing strategy at the same time? As an experienced TikTok agency, we not only achieve high-reach results, but also always work in a performance-oriented way to create successful content. To give you a better insight, Sina – our Head of TikTok Marketing – has answered the most important questions for you here.

That’s what the interview is about: TikTok Shop

The 3 most important aspects of the interview:

  1. Launch of the TikTok Shop: The TikTok Shop is expected to come to Germany in the next quarter.
  2. Advantages for companies and creators: Companies and content creators can market their products directly on TikTok, increase their reach and strengthen community loyalty.
  3. Preparation for the TikTok Shop: Create high-quality product images and videos, develop a clear marketing strategy and follow the TikTok Shop guidelines to ensure a successful launch.

TikTok Shop Marketing: Interview

CM: When do you expect TikTok to launch the TikTok Shop in Germany and what features can users expect?

Sina: TikTok has already announced that the TikTok Shop is expected to be available in Germany in the coming quarter. This launch brings with it exciting features that will revolutionize the shopping experience on the platform. Users can look forward to a wide range of features – including the ability to purchase products from creators and brands directly through the app.

What makes the TikTok Shop particularly exciting is the ability to “buy with one click”, which simplifies the entire buying process and will almost certainly catapult conversion rates.

CM: What advantages will the TikTok Shop offer German companies and creators?

Sina: A lot! Entrepreneurs and content creators can now present their products and offers much more easily to a broad audience and increase their reach. The direct integration of the store also helps to strengthen the bond with your own TikTok community and increase sales in a simple way. The fact that the purchase process can be completed with a single click is also very exciting. This makes shopping via TikTok extremely easy and therefore attractive for the target group.

TikTok Shop: secure payments?

CM: How is the security of payment transactions in the TikTok Shop guaranteed?

Sina: According to TikTok, the security of payment transactions in the TikTok Shop is a top priority. Common encryption technologies ensure the confidentiality of user data and the security of payments. In addition, TikTok offers well-known payment methods to provide users with a secure shopping experience.

CM: How can companies and content creators effectively use the TikTok Shop to market their products?

Sina: Using the TikTok Shop as a marketing tool opens up exciting opportunities for companies and creators. Products can be creatively presented and highlighted using videos. The same applies here: authentic and appealing videos generate the highest level of attention and can therefore easily arouse the interest of users. The simple redirection to the product directly within the app simplifies the sales process considerably. A win-win situation for companies and consumers.

CM: Who can offer products in the TikTok Shop – and are there restrictions for certain categories?

Sina: The store should give (almost) all companies and brands the opportunity to offer their products. However, similar to meta & Co., there will probably be some restrictions – especially with regard to certain product categories. In this way, TikTok wants to ensure the safety and quality of the products offered in the TikTok Shop and offer users a positive shopping experience.

This is what it looks like: The TikTok Shop

TikTok Shop Marketing: Many advertising options

CM: Are there any advantages for companies using the TikTok Shop?

Sina: TikTok plans to introduce special incentives and advertising opportunities for companies that use the TikTok Shop. For example, there will be opportunities to advertise products in TikTok ads or run special promotions. One exciting example is the introduction of TikTok Search Ads, which work in a similar way to Google Ads – but with the potential for creative video ads, which is extremely promising for many companies.

Draw users’ attention to products

CM: What does the integration of the TikTok Shop into the TikTok app look like? How are users made aware of products?

Sina: The TikTok Shop will be seamlessly integrated into the TikTok app, allowing users to easily discover products in their feeds and creator videos. TikTok will also offer personalized recommendations based on users’ interests. The aim is to suggest products that are of interest to users. This improves the shopping experience and significantly increases the likelihood of purchase.

First mover advantage! Create a store now?

CM: What steps should companies and creators take to prepare for the launch of the TikTok Shop?

Sina: As a company or creator, it is always advisable to prepare for the launch of the TikTok store in order to benefit from the first mover advantage. High-quality product images and videos should be created for the store itself and, of course, a product selection should be made in advance. A clear strategy for product marketing is also crucial in order to be successful right from the start and make the best possible use of the store’s advantages. Authentic and creative content is important at the first touchpoint, which then leads to the store and ultimately to the products. It is also advisable to take a look at the TikTok store guidelines to ensure that all requirements are met.

Sina, thank you very much for the interview! We are already very excited about the new function.

TikTok advertising agency

If you would like to find out more, please feel free to contact me directly. I would be happy to take the time for a non-binding exchange on possible strategies!

Sina Kadir, TikTok Expert

Are you looking for an experienced TikTok marketing agency? Great! Our TikTok marketing agency specializes in the most successful social media platform of all time and helps you to generate more reach, likes, followers and sales.

Do you already know… TikTok advantages

You may also be interested in these 2 interviews with Sina, our TikTok expert:

The post TikTok Shop! Marketing, reach, … Is it worth creating? Interview appeared first on CM Models.

]]> Hamburg https://cmmodels.com/influencer/agency/hamburg/ Fri, 27 Oct 2023 10:24:26 +0000 https://cmmodels.de/?page_id=317666 The post Hamburg appeared first on CM Models.

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Discover: CM x CREATOR

Hamburg: Influencer Agency

As an influencer agency, we can help you find the ideal content creators for your influencer campaign in Hamburg, among other places. Influencers have become indispensable nowadays on platforms like TikTok, Instagram, YouTube and Facebook. We will match you with a suitable influencer to ensure that your influencer marketing campaign is a complete success. As a reliable partner, we are always at your side for advice, selection and placement.

Test driving an electric car, new sneakers in fashion stores, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!

Your big advantage with us: We always think from a performance perspective! While brand awareness is important, it does not necessarily lead to an increase in sales. In fact, it is these sales figures that ultimately determine 98% of the success of an influencer campaign. We take care of implementation, reporting and performance, bringing our know-how and experience from more than 100 client campaigns that we have run with our creators in influencer management and numerous big names from Instagram, TikTok and Co. also in Hamburg.

Find influencer for campaign

We are looking forward to your inquiry!

  • TikTok, Instagram, YouTube or Facebook
  • Content Creator from Hamburg and nationwide
  • 100+ clients and campaigns since 2017
  • Pre-selection, selection and briefings for influencers
  • Performance orientation in all campaigns
  • Our contact persons: Contact

Inhabergeführte Modelagentur
Stephan M. Czaja
Owner | CM Models

Creator, Marketing, Reporting

Beauty, perfume, fashion, food or interior, influencer marketing has an extreme influence on purchasing decisions. “50.7 percent of influencer followers have bought advertised products one or more times” (agof, Kölnmesse). Hamburg in particular, as a fashion metropolis and home to a consumer-friendly community that places a lot of value on aesthetics and often also status, is thus an ideal target group. That’s why many in 2025 rely on influencer marketing as a strategy and also on us and our work behind the scenes.

“Why over 100 customers trust us”

It all started with the first campaigns and jobs. Today, there are already over 100 clients and campaigns, many of them in Hamburg, some of which we also developed together with our clients.

Our tip: With our specialized agency for social media and performance marketing, we also manage more extensive performance campaigns for our clients with higher adspends. This allows us not only to reach the influencer’s community, but also to target additional similar people using campaign data – the so-called look-a-like audience. Welcome to the world of influencer marketing!!!

Here are the top 3 reasons why over 100 customers already trust us:

  1. Support from implementation to evaluation
  2. Experience from campaigns and events
  3. Talent / Trend / Content Scouting

Take a tour! Ours:

Hamburg

Influencer Marketing Hamburg

Influencer Marketing – Basics: Influencers have a large number of followers on their channels. In comparison, brand channels reach only a fraction of people, as they are often perceived as “advertising.” Influencers can count on a dedicated following that trusts them and sees them as a credible source of information and recommendations. In addition, influencers often have a specific niche or target audience that follows them. By working with influencers, businesses can increase their reach and target their audience. This way, you get authentic attention for your brand in Hamburg.

With the right strategy, the reach also converts to the desired target. This can be information, ticket sellers, online stores.

  • CM Creator in management
  • Collaboration with external creators
  • For the best result!

Advantages of Influencer Marketing

Advantages and disadvantages, one of the most important questions when it comes to influencer marketing. Let’s let the numbers speak! Here in a recent study by the Arbeitsgemeinschaft Online Forschung (agof) and Kölnmesse.

“50.7 percent of influencers’ followers:have purchased advertised products one or more times”

As you can see, influencer marketing has become an established part of the online marketing mix and is a “natural” part of many successful campaigns when it comes to addressing target groups and potential customers.

We are looking forward to your project from Hamburg!

Take a tour! Ours:

Influencer Management

Influencer Management – As model managers, we are closer to influencer management than anyone else: advance planning, briefings, contracts, campaigns, usage rights, travel management. With the additional know-how of our social division, we also selectively manage content creators. The big advantage for you is our existing network of national brands, international brands, the many advertising agencies, communication agencies, PR agencies and many more that are among our clients.

You do your thing! As management we are your back, but you decide freely about the ways you want to go. Of course, we are always at your side with advice if you want to talk or think about something with someone. Our primary work for you: selecting contact requests, conducting initial meetings, preliminary negotiations, briefings, final negotiations, contracts, we take care of correct usage rights (time, space, medium), but also key figures for clients and the entire payment flow, so that every invoice is guaranteed to reach you.

Your advantages as a Creator at CM:

  • We are your front office: we actively propose you to our customers
  • We are your back office: initial meetings, negotiations to travel bookings
  • You remain flexible, free and independent with us: Be yourself!

Read even more about us here:

Campaign

Implementation: From plan to campaign

Successful implementation – An influencer campaign is usually created in several steps. First, the relevant influencers who fit the brand and target group are researched and selected. Then, negotiations are conducted with the influencers to clarify the terms of the collaboration.

Local or national: strategy

Important in the objective: advertise your brand in Hamburg with a catchment area or supra-regionally, for example for your e-commerce. Tip. With additional ads (advertising), we can also target your target group within a radius of X kilometers. In the example: Hamburg city area only:

Concept, postings, reporting

Then follows the creation of the posts, which should meet the needs of the brand and the wishes of the influencers. This creative content is then coordinated with the influencers and released.

Once the posts have gone live, reporting takes place. Here, performance indicators are monitored to measure the success of the campaign and make adjustments if necessary. Reporting also includes evaluating the collaboration with influencers to gain valuable insights for future campaigns.

Campaign checklist

Here’s how a campaign typically works:

  • Frequent first calls: How to
  • Influencer selection
  • Negotiation, contracts
  • Creatives for posts and briefings
  • Travel planning
  • Key figures and reporting

Reporting: success of a campaign

Metrics and Reporting – Good influencer marketing reporting for clients should include a variety of metrics that measure the success of the campaign and show the impact achieved on the target audience. These include:

Reach: How many people have seen the posts? Engagement rate: How many users have interacted with the posts (likes, comments, shares)? Conversions: How many users took an action as a result of the campaign (e.g. purchase completion, sign-up, download)? For most, the most important thing in measuring the success of an influencer campaign:

ROI: How much revenue was generated by the campaign in relation to the cost

Also:

Sentiment analysis: What was the feedback from the target group on the campaign (positive, neutral or negative)?

In addition, brand awareness: How has brand awareness improved as a result of the campaign? Influencer performance: How did the individual influencers perform within the campaign?

Customers

Our references

Customers & Campaigns – Test driving an electric car, new sneakers in fashion retail, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!

Coming soon here! Until then, you can find selected references on our social media agency:

Industries and sectors

Industries – We cover various industries and fields, as perhaps already seen in the clients and references. Typical bookings are for example:

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]]> Model Casting Tour 2023: Berlin, Hamburg, Munich, Cologne to Los Angeles https://cmmodels.com/model-casting-tour-2023-berlin-hamburg-munich-cologne-to-los-angeles/ Thu, 07 Sep 2023 13:35:02 +0000 https://cmmodels.de/model-casting-tour-2023-berlin-hamburg-munich-cologne-to-los-angeles/ Casting Tour 2023 by CM Models: Your chance on the catwalk – Do you dream of making it as a model? The Casting Tour 2023 by CM Models offers you the unique opportunity to take your modeling career in your hands and dive into exciting new worlds! Berlin, Hamburg, Cologne, Dusseldorf to Los Angeles! The […]

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]]> Casting Tour 2023 by CM Models: Your chance on the catwalk – Do you dream of making it as a model? The Casting Tour 2023 by CM Models offers you the unique opportunity to take your modeling career in your hands and dive into exciting new worlds! Berlin, Hamburg, Cologne, Dusseldorf to Los Angeles! The scouts of our model agency travel to different cities and look for fresh faces and extraordinary talents. Here you can find out how to sign up and what to expect during our casting. Our Model Casting Tour 2023.

Apply now for the casting tour!

Just a few data, two or three quick photos with your cell phone and you’re done! We are looking forward to your application.

[contact-form-7]

Registration: The first step to model success

The registration for the Casting Tour 2023 of CM Models is very simple. Just send us your measurements and some photos of yourself. Our experienced model scouts will take a close look at your application and give feedback within a short time. This means that you don’t have to wait long for an answer. If you are selected, you will receive an invitation to our casting.

  • Registration
  • Model Scout sends personal invitation / rejections

Preparation: What do you need to bring?

You don’t have to make any elaborate preparations for the casting. On the contrary – we want you to appear as natural as possible. Please come to our casting without elaborate styling, make-up and in plain clothes. We want to see you as you really are and find out if you have that certain something for the modeling world.

  • Pre-Registration & Invitation
  • Short introduction, posing, small catwalk
  • Clean, no make up, no styling

Outfit / please bring

  • Body tight clothes
  • Tight fit, simple, clean, white shirt, black pants
  • Skin colored underwear
  • High shoes (women)
  • No make up

Procedure: What is the casting process?

The casting process is uncomplicated and relaxed. You first introduce yourself briefly so that we can get to know you. Then you will be asked a few questions to learn more about your personality and motivation as a model. Then comes the exciting part of the casting: we take some photos of you internally to test your expressiveness in front of the camera. You will also be asked to perform a short catwalk, which will be recorded on video.

Your way to Fashion Week starts here!

The Casting Tour 2023 by CM Models is your chance to dive into the exciting world of modeling. With our uncomplicated registration, emphasis on naturalness and a relaxed casting process, we want to offer you the opportunity to develop your potential as a model. With a little luck, you will receive an invitation that could be the starting signal for your exciting modeling career.

Apply now for the Casting Tour 2023 of CM Models and let’s make your dreams come true together! We are looking forward to meeting you and maybe welcoming you soon as a new face in the fashion world.

Come by in Berlin, Hamburg, Los Angeles & more!

Meet us in these cities:

  1. Cologne – 24.09.
  2. Düsseldorf – 29.09.
  3. Los Angeles – 11-30 Sept.
  4. Hamburg – 13.10.
  5. Berlin – 15.10.
  6. Frankfurt – TBA
  7. Munich – TBA

Casting Berlin @ CVW Studio – 15.10.

Our exciting casting tour takes us to Berlin, Germany’s most creative metropolis! Are you an aspiring model or do you know someone who has what it takes? This is the opportunity to make your dream come true. Show us your potential, be it on the catwalk or in front of the camera. We are looking for young talents who radiate their uniqueness and individuality. Berlin is the ideal setting for your first step into the world of fashion. Come by and be a part of our exciting journey!

Thanks to CVW Studio! The Location:

Casting Hamburg @ Vau – 13.10.

Models in Hamburg – The vibrant port city is the perfect place to make your modeling dreams come true. If you or someone you know dreams of a career in the modeling business, now is the time to apply! We’re looking for young people who bring that certain something, whether it’s on the runway or in front of the camera. Show us what you’ve got and start your modeling career in one of the most exciting cities in Germany – Hamburg!

Thanks to Vau! The Location:

The Boutique:

Casting Cologne @ Massnahme – 24.09.

In Cologne, on the banks of the Rhine, you can take the first step towards your modeling career. If you dream of it yourself or know someone who has the potential to be a model, apply now! We are looking for talented young people who are ready to conquer the world of fashion. Whether you see yourself on the runway or in front of the camera, it doesn’t matter – in Cologne we offer the stage for your dreams. Don’t miss the chance to show your talent!

Thanks to Massnahme! The Location:

The Boutique:

Casting Düsseldorf @ Wear Wolf – 29.09.

Models in Düsseldorf – The city of style and elegance is calling for new model talent! If you or someone around you dreams of becoming a model, now is the opportunity to apply. We are looking for young, aspiring people who have what it takes to conquer the fashion world. Whether you want to conquer the catwalk or shine in front of the camera, in Düsseldorf we offer you the opportunity to show your potential. Become part of our exciting casting tour!

Thanks to Wear Wolf! The Location:

The Boutique:

Casting Frankfurt – Coming Up

The breathtaking skyline of Frankfurt is the perfect backdrop for your entry into the world of fashion. If you dream of becoming a model in Frankfurt yourself, or know someone who has that potential, apply now! We are looking for young talents who are ready to make their dreams come true. Whether you want to shine on the catwalk or convince in front of the camera doesn’t matter. Frankfurt offers you the stage for your big performance. Don’t miss the chance to start your modeling career! Date and location will follow.

Casting Munich – Coming Up

The city of fashion and elegance opens its doors to young, aspiring models in Munich! If you or someone you know dreams of a career in the fashion world, now is the opportunity to apply. We are looking for talented young people who bring that certain something, whether on the catwalk or in front of the camera. Munich offers the ideal stage for your first step into the world of fashion. Show us what you can do and start your modeling career in this glamorous city! Date and location will follow.

Casting Los Angeles @ Secret Location

Models in Los Angeles, the city of dreams and glamour, is calling for aspiring models! If you dream of a career in fashion yourself or know someone who has what it takes, apply now! We are looking for young talent who are ready to conquer the world of fashion. Whether you want to shine on the runway or impress in front of the camera, Los Angeles offers you the unique opportunity to start your modeling career in one of the most exciting cities in the world. Make your dreams come true and become part of our exclusive casting tour! Date by invitation.

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]]> TikTok Agency: TikTok Ads, Strategy, Consulting, Influencer, UGC – Experience & Recommendation https://cmmodels.com/tiktok-agency-tiktok-ads-strategy-consulting-influencer-ugc-experience-recommendation/ Sun, 06 Aug 2023 10:36:53 +0000 https://cmmodels.de/tiktok-agency-tiktok-ads-strategy-consulting-influencer-ugc-experience-recommendation/ TikTok Agency – In the emerging world of social media marketing, TikTok has taken the scene by storm. With billions of users worldwide, this platform offers a unique opportunity to create creative ads and target the young audience. Welcome to our TikTok marketing agency, where we master the art of TikTok marketing and help brands […]

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]]> TikTok Agency – In the emerging world of social media marketing, TikTok has taken the scene by storm. With billions of users worldwide, this platform offers a unique opportunity to create creative ads and target the young audience. Welcome to our TikTok marketing agency, where we master the art of TikTok marketing and help brands succeed on this trending platform. Our strategies not only help you cut costs, but also harness the power of influencers and UGC. No time, need power? We’re here for you with CM Creator & One Marketing!

TikTok Marketing Agency

In the world of digital marketing, there are constantly new opportunities and platforms to showcase your brand and interact with your target audience. One platform that has rapidly grown in importance in recent years is TikTok. With millions of users worldwide, TikTok has become an important channel to capture the attention of your target audience. But what’s the best way to use TikTok for marketing purposes? This is where we come in.

At CM Creator and One, we pride ourselves on being pioneers in the world of influencer marketing and performance marketing. Our years of experience and deep understanding of the ever-changing digital landscape have inspired us to extend our services to TikTok to help brands realize the full potential of this emerging platform.

Ads, Strategy, Consulting, Influencer, UGC:

Our services at CM Creator and One:

CM Creator – TikTok Influencer Agency

  1. TikTok Influencer Collaborations
  2. Influencer Marketing Strategy
  3. UGC (User-Generated Content)

TikTok Influencer Collaborations

We have a variety of TikTok influencers in our portfolio who work in different industries. We identify the best influencers to ensure they are a perfect fit for your brand and create authentic content.

Influencer Marketing Strategy

We develop customized TikTok influencer marketing strategies to ensure your message is spread effectively. From influencer selection to campaign development, we take care of it all.

UGC (User-Generated Content)

UGC is a powerful tool on TikTok. Our experts work with influencers to generate high-quality UGC that represents your brand on TikTok.

One – TikTok Performance Marketing Agency

  1. TikTok Ads
  2. Strategic consulting
  3. Campaign optimization

TikTok Ads: Place ads on TikTok

We are experts in running TikTok Ads. We use our deep understanding of TikTok to create targeted ad campaigns that reach and convert your audience.

Strategic consulting

We provide comprehensive consulting services to optimize your TikTok marketing strategy. We analyze data and provide insights to improve your campaigns.

Campaign optimization

We are constantly looking for ways to improve. Our continuous campaign optimization ensures that you get the best possible results from your TikTok campaigns.

Why TikTok Marketing & Ads?

Why use TikTok and not Instagram, YouTube or Facebook for marketing and ads? Depending on your target audience, you save on costs because your wastage is lower! TikTok is an emerging platform that is especially popular with younger audiences. Here are some situations where it might make sense to include TikTok in your marketing strategy:

Target Audience: If your target audience is primarily younger people, especially in their teen to young adult years, TikTok can be an excellent choice. The platform has an active user base of Millennials and Gen Z.

Creative content: If you’re able to create entertaining and creative content that grabs users’ attention, TikTok is a good fit for your strategy. The platform thrives on short, engaging videos.

Trend-based marketing: TikTok is known for its trends and challenges. If you can skillfully integrate your brand or products into existing trends, you can gain viral attention on TikTok.

Increase brand awareness: TikTok can help increase awareness of your brand, especially if you are still relatively unknown. Viral videos can generate attention quickly.

Influencer marketing: TikTok offers a wealth of influencers who already have a loyal following. By working with TikTok influencers, you can promote your brand quickly and effectively.

New product launches: TikTok can be a great platform to introduce new products or services. Creative product launches can go viral and pique the curiosity of users.

Testing ad campaigns: If you’re curious about TikTok advertising, you could start by using the platform for test campaigns to see how your audience responds. TikTok also offers different ad formats like in-feed ads, branded hashtag challenges, and more.

Our experience and recommendations

Our experience with TikTok has shown that this platform offers incredible potential for brands that are willing to be creative and interact with the community. TikTok allows brands to present themselves in a fun and authentic way that resonates well with users.

We recommend brands to look at TikTok not as a mere advertising platform, but as an opportunity to connect with their target audience in a new way. Authenticity and creativity are the keys to success on TikTok.

At CM Creator and One, we’re ready to help brands on their TikTok journey. Our expertise in influencer marketing and performance marketing, combined with our passion for TikTok, makes us your ideal partner on this emerging platform.

If you’d like to learn more about how we can help brands succeed on TikTok, don’t hesitate to contact us. We look forward to discussing your TikTok marketing strategy and showing you how CM Creator and One can make a difference.

Ads, Strategy, Consulting, Influencer, UGC!

We do it for you. Discover our Influencers, Creators and our Marketing Unit One now!

The post TikTok Agency: TikTok Ads, Strategy, Consulting, Influencer, UGC – Experience & Recommendation appeared first on CM Models.

]]> 1 day in a model agency: bookings, castings, projects from 7 AM – 9 PM https://cmmodels.com/1-day-in-a-model-agency-bookings-castings-projects-from-7-am-9-pm/ Fri, 12 May 2023 08:47:12 +0000 https://cmmodels.de/1-day-in-a-model-agency-bookings-castings-projects-from-7-am-9-pm/ What does a model agency do? A typical day in a model agency is varied and requires a lot of organization and communication! You must love your job if you are a model manager:in. As always, if you enjoy your job, it doesn’t feel like work! If you’ve ever wondered what happens in a model […]

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]]> What does a model agency do? A typical day in a model agency is varied and requires a lot of organization and communication! You must love your job if you are a model manager:in. As always, if you enjoy your job, it doesn’t feel like work! If you’ve ever wondered what happens in a model agency, what tasks are involved, here’s a little insight! Bookings, castings, projects from 7 AM to 9 PM.

7:00 – Start of the day

For me (Stephan, owner), the day starts at 7 a.m., often at Starbucks or in the sun on a park bench, very easy. In the morning I’m still alone, so I can focus on planning all the teams and projects for the day and the rest of the week.

8:00 – Start for the model agency team

The team in the agency then starts at 8 o’clock! The first step is to check the email inbox and sort through the messages received from customers. This involves prioritizing customer inquiries, new jobs and ongoing projects according to deadline, location, budget & co. The most urgent matters are handled first.

9:00 – Team meeting for the day

At 9 am there is often a short team meeting to discuss the day. Topics such as new applications from potential models (New Faces), upcoming castings and projects, current whereabouts of the models (especially if they are working internationally, e.g. in Milan, Paris or Seoul for 60 days), jobs in the field of user-generated content and influencer marketing, and general back-office work such as invoicing are discussed.

10:00 – Castings and model bookings

Booking begins at 10 a.m. and often runs at a rapid pace until the lunch break. New job requests are sifted through, prioritized and processed. This means that models are selected, briefings are created and proposals are sent to clients. Sometimes small e-castings are also conducted, where models record videos and introduce themselves. In an international context, job requests from partner agencies in Paris, London and other cities may also come in for models who are additionally placed abroad.

12:30 – Model applications, scouting

Before the lunch break, you sift through the applications, which are often received in large numbers (usually around 100 per day). For each model you take about 10 seconds, check face, height, age, place of residence, other pictures. Out of 100, 2 are usually interesting and you start talking. At the end of the month maybe 3, 4 new contracts are signed. Why “only” 3, 4 new model contracts? We want to know our models, as management. We don’t want to be a model index with hundreds of faces, but a model management that knows you and brings you forward individually – precisely because we know you well.

Oldie but Goldie!

Here we just wanted to show you what the day looks like – in one minute!

14:00 – Castings and model bookings #2

After the lunch break, a flood of responses begins to flow in at 2pm. These are feedbacks from models, regular clients, new clients and international partner agencies. In addition, editorial work is now falling into place, such as test shoots with photographers interested in the agency’s New Faces. The agency also proactively approaches photographers when there is a particularly promising New Face. In addition, content creator marketing and influencer marketing are also playing an increasingly important role.

Model Visits @ CM Models

Sometimes it also happens that a model stops by. In this small model documentary you get a little insight.

15:00 – International: Paris, Milan, London & Co.

For the agency’s international bookers, cooperation with other agencies is also on the agenda. New Faces are presented to them and vice versa the agency presents its own New Faces. About 40% of the agency’s models are not from Germany, but from cities like London, Paris, Milan and Amsterdam. Here, the difference between an international model management and a national agency becomes clear: The work is done very personally and globally, all the way to New York and Tokyo, to advance the careers of the models, content creators and influencers.

International Gosee @ CM Models

We often go to Paris, Milan and London, but sometimes other model managers come by for scouting.

Model Casting @ CM Models

Every 6 months we also invite to the larger model casting in our agency, away from the individual appointments. Here is a little insight:

15:00 – Applications: In between Gosee, models in the agency

Gosee appointments also take place at the agency, where models audition, often accompanied by their parents. The job is explained to them, casting and collaboration are discussed, and what happens if they are successful internationally is explained. Either via video call or live at the agency.

17:00 – Last Calls

Around 5 p.m., the team slowly calls it a day.

18:00 – The Bigger Pitcture

I then go back to the café and continue working on the Big Picture, the big whole
This is how ideas like The Model Book, CM Couture made from 100% recycled material, CM Creator or the Model Podcast on Apple, Spotify & Co. or the Model App on modelagency.one are born.

21:00 – My working day comes to an end

Around 9 pm the working day usually ends, at least for the majority of the team. A day in a model agency is full of challenges and variety, and we love our job!

 

That’s it! Finally, a look at big, big campaigns and exclusive contracts.

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