Jonathan Anderson: From Loewe to Dior

With his move to Dior, Jonathan Anderson takes over all creative areas for the first time: Women’s, men’s and couture lines. At Loewe, he was already regarded as a visionary with a flair for modern silhouettes and artistic influence. Now he is bringing this talent to one of the world’s most renowned fashion houses. His debut at Paris Fashion Week was celebrated – with baroque details, statement pieces and a self-confident break with classic fashion conventions.

A bold mix on the catwalk

Anderson’s first collection for Dior paid homage to French fashion heritage – paired with sporty influences and architectural precision. Staged at the Hôtel des Invalides, underlined by celebrity guests such as Rihanna, Robert Pattinson and Daniel Craig.

• Baroque waistcoats meet modern poufs
• Elegant cuts and street style influences
• Color palette: cream tones, black, steel grey

Who is Jonathan Anderson? Interview

Who is Jonathan Anderson? Here in an interview with the New York Times.

Delphine Arnault: Focus on strategy & quality

Delphine Arnault – CEO of Dior and daughter of LVMH founder Bernard Arnault – is also leading a clear quality offensive. Her goal: Dior should not only be a creative flagship, but also remain economically strong. This includes new flagship stores, team reorganizations and targeted investments in sustainable supply chains.

Visionary dual leadership

The combination of creative power (Anderson) and strategic vision (Arnault) could become a model for success. While many fashion brands are struggling with falling demand, Dior wants to consciously swim against the trend – with a clear attitude, innovation and international aspirations.

• CEO & Creative Director on the same line
• Strengthening the brand image worldwide
• Focus on couture, accessories and men’s line

Who is Delphine Arnault? Interview

After Jonathan Anderson, here’s everything you need to know about Delphine Arnault:

Luxury fashion 2025: a new Dior era?

With the appointment of Jonathan Anderson and Delphine Arnault’s consistent course, Dior is repositioning itself. The fashion world is looking to Paris with anticipation: will Dior become the most innovative luxury brand of the coming years? One thing is clear: the first step has been taken – bold, modern and with a sense of zeitgeist.

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Demna leaves Balenciaga after turbulent years

Since 2015, Demna (formerly Demna Gvasalia) has shaped the image of Balenciaga: oversized silhouettes, irony, pop culture. But after several controversial campaigns and growing criticism of the provocative strategy, Kering is now pulling the ripcord. The official statement emphasizes “mutual respect” – but industry insiders are talking about a planned change of direction.

A calmer, more emotional course

With Valentino veteran Pierpaolo Piccioli, a designer who stands for romance, poetry and haute couture is taking over. Under his leadership, Valentino has become a celebrated luxury brand with a sense of color, materiality and emotion. Industry media such as Business of Fashion and Vogue speak of a “human era” that could now be dawning at Balenciaga.

• Away from irony – towards emotion
• A return to craftsmanship
• Stronger proximity to the couture heritage of Cristóbal Balenciaga

Pierpaolo Piccioli who?! Closer Look

Who is Pierpaolo Picciolier? Insides from Valentino.

Balenciaga High Summer Campaign

Here is the entire current video fall / winter collection 2025/26.

What will become of the typical Balenciaga style?

The question of style identity remains open. Will Piccioli shake off the streetwear DNA or cleverly develop it further? Kering is clearly focusing on continuity in the brand core, but on new aesthetic accents. One thing is clear: the industry is eagerly awaiting the first show in spring 2026. The strategic connection to other houses in the group – such as Saint Laurent or Gucci – is also being closely monitored.

Balance of tradition and innovation

Piccioli has already shown with Valentino that he can breathe new life into traditional brands. Will he be able to do the same at Balenciaga? The market for luxury fashion is changing – and with it the expectations of creative directors. Between Instagram relevance, storytelling and social responsibility, Balenciaga must redefine its position.

• First collection: spring/summer 2026
• Handover in July 2025
• Design studio: Paris, 10th arrondissement

Great expectations of Pierpaolo Piccioli

The change at Balenciaga could be a turning point for the entire luxury industry. With Kering’sstrategic reorganization and the focus on sustainable, credible brand management, Piccioli is facing one of the most exciting challenges of his career. The fashion world is eagerly awaiting the new era.

Kering’s new Executive Board: Luxury group in transition

Gucci, Balenciaga and Saint Laurent – Major upheaval at Kering: the French luxury group is focusing on a new management team and a focused realignment of its brand strategy in 2025. Also in focus: Gucci, Balenciaga and Saint Laurent. The new CEO Jean-Marc Duplaix announces far-reaching changes.

• Kering’s new Executive Board: Luxury group in transition

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Gaia from Paris – Three months as a model in China

Our Gaia is back! After three exciting months in China, the Parisian model is back in Europe – and has plenty of experience under her belt. Between fashion weeks, campaign shoots and street style locations, she got to know the Chinese fashion market first-hand. The video below gives you an exclusive insight into her trip.

Behind the Scenes from the Far East

The short video shows Gaia on jobs, on the road in mega-cities like Shanghai and during spontaneous moments between castings. The vibe: young, energetic and full of fashion spirit. Particularly exciting for up-and-coming models: the mix of high fashion and daily hustle. After all, modeling abroad is not just about glamour – it also requires a lot of patience, discipline and adaptability.

Video: Gaia on Tour – watch now

Gaia’s video gives you a first-hand impression of what life as a model in China really looks like. Between catwalks, hotel lobbies and chaotic cab rides, you experience more than just fashion. It’s a leap into the unknown – and a huge opportunity for those who are ready to live their dream.

• Exclusively at CM Models
• Shot with Gaia in Shanghai
• Now on Instagram and TikTok

 

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What can young models expect in China?

China is one of the most exciting markets for New Faces. The demand for European looks is high, many jobs are created at short notice and local agencies rely on flexible bookings. For models, this means many options, but also quick reactions. Gaia had castings every day, often in studios, showrooms or rooftop locations – and plenty of time to network in between. The agencies are professionally organized, but the rhythm is more intense than in Europe.

• Lots of jobs – but often last minute
• Building an international network
• Respect cultural differences

Tips for your first booking abroad

If you’re thinking about going abroad as a model yourself – here are Gaia’s most important learnings: Take the basics seriously. Punctuality, professionalism and openness are crucial. On location, your appearance often counts more with clients than your portfolio. And: Be yourself – authenticity is becoming increasingly important. Whether you’re shooting for e-commerce or high-end editorials – the energy you bring makes all the difference.

• Coordinate organization with your parent agency
• Always have backups and references with you
• Stay patient – trust is everything

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Management change at the top of the Group

Jean-Marc Duplaix, former CFO of Kering, takes the helm and replaces long-time CEO François-Henri Pinault in the operational management. While Pinault will focus on strategic issues within the Pinault family holding Artemis in future, Duplaix represents a phase of consolidation. His mission: to focus the Group with fewer, but clearly positioned brands.

Gucci as a key brand in the restructuring process

Particular attention is being paid to Gucci, which recently lost market share to Louis Vuitton. The new creative director Sabato De Sarno wants to modernize the brand – with reduced silhouettes, more understatement and a clear break from the eclectic style of recent years. The first shows point to a return to craftsmanship and classic codes.

• Clear creative vision at Gucci
• Reduced product lines for more focus
• Stronger differentiation from Dior & Vuitton

Balenciaga: Between comeback and reputation work

Following the scandal surrounding past advertising campaigns, Balenciaga is under particular scrutiny. Creative director Demna is trying to reposition the brand with calmer design and targeted image work. Kering itself has introduced an internal ethics board for this purpose – a first in the industry that is intended to win back trust in the long term.

Saint Laurent with stable performance

In contrast to Gucci and Balenciaga, Saint Laurent is considered a solid driving force with a strong sales performance. Creative director Anthony Vaccarello continues to focus on glamorous, clear cuts with rock elements – and, according to BoF, has recently achieved record sales.

• Saint Laurent with constant growth
• Fewer scandals, more brand loyalty
• Strong presence in North America and Asia

Balenciaga x Pierpaolo Piccioli: New Creative Director

He succeeds Demna! The official handover is set to take place in July 2025 – with the first designs for the spring/summer 2026 collection. For Balenciaga, this means a radical new beginning with a focus on craftsmanship, emotion and couture heritage. Read more here:

• Balenciaga x Pierpaolo Piccioli: New Creative Director

What does the Kering conversion mean for the industry?

With its new focus, stronger governance and clear creative direction, Kering wants to catch up with the LVMH Group again. The competition remains fierce, but with discipline and a strategic realignment, Gucci, Balenciaga & Co. could climb back into the luxury top league. The fashion world is eagerly awaiting the next collections – and Duplaix’s next steps.

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Next Stop: Seoul – Shooting for Adidas in South Korea

Mathis traveled directly to Seoul, South Korea’s vibrant capital, for this international job. The production took place in the studio – clean, white, reduced. The focus was entirely on the model, the outfit and the expression. The photos were taken for MUSINSA’s own e-commerce platform, which sells streetwear and high-end pieces throughout South Korea.

MUSINSA: Korea’s largest online fashion store

MUSINSA is to Asia what Zalando is to Europe – only more creative. With a mix of global brands, Asian street style and its own photo editorial team, MUSINSA brings fashion of the highest quality to the web. Particularly popular: the clean Adidas campaigns with strong personalities like Mathis. It’s not just look and pose that count here – but also charisma, body tension and editorial feeling.

• Shooting location: Seoul, South Korea
• Brand: Adidas Originals x MUSINSA
• Job: Editorial + E-Commerce

 

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Mathis in front of the camera – cool, confident, clear

The focus of the new campaign: the classic Adidas Trefoil shirt, combined with urban shorts in a retro design. Mathis brings exactly the mix that Adidas wants: sporty, edgy, authentic. The images show power and coolness – with a twist of model attitude and clear lines. The look is typical of the South Korean streetwear market, which is setting more and more trends internationally.

Modeling in Korea – An exciting start

South Korea is an interesting market for young models. The productions are high quality, the clients are professional and life as a model in the country is surprisingly well organized. The important thing is that you need character, patience and an agency that prepares you. It wasn’t Mathis’ first trip to Asia – but it was definitely one of the most exciting.

• Professional set structure & timing
• Short shots – full concentration
• Clear brand guidelines

Stay tuned

The campaign will soon be available online at MUSINSA – and will be used in South Korea for the new Adidas collection. We are proud of Mathis and are already looking forward to the next stops. As always, you can find more insights and behind-the-scenes at CM Models.

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Strong collection meets strong women

With the new “Heritage meets Modern Femininity” collection, JOSH V focuses on classic elements, luxurious fabrics and sophisticated details – perfectly staged by Milva. As an experienced model, she brings not only presence but also attitude to the visual language. The result: looks that reinterpret femininity and appeal to women at every stage of life.

A set straight out of a movie

The shooting setting is reminiscent of a movie set: Painted walls with patina, antique carpets and a velvet-covered vintage sofa form the backdrop for Milva’s powerful presence. Particularly in focus: an elegant blouse shirt with an XXL bow, combined with a sparkling skirt in a metallic look. The play of contrasts runs through the entire editorial.

 

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Confident statements beyond the twenties

What makes this campaign special? The courage to be visible. More and more labels are focusing on diversity – not only in terms of size or origin, but also age. Milva shows how exciting and inspiring fashion can be when it meets real character. Its charisma is in no way inferior to the designs.

JOSH V: The label

For years, JOSH V has stood for clean lines, feminine elegance and wearable couture. The fact that the label is now working with Milva is a logical step: the message is clear – fashion is for everyone who wants to express themselves, regardless of age or size. This collaboration could be a new standard for more visibility for mature women in the fashion world.

• Fall 2025 campaign with style
• Best Ager Model: Milva
• Luxury label: JOSH V
• Fashion theme: vintage meets modern
• Focus: elegance, self-confidence, diversity

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Daniel on the catwalk: TAAKK shows A/W 25 in Paris

Paris Fashion Week is considered the highlight of the international fashion scene. This is where the big names walk, where the future of fashion is decided. TAAKK – a label that stands for avant-garde fabric experiments and innovative cuts – showed a strong collection in dark, flowing textures. Daniel opened the look with presence, calm and a perfect catwalk move.

 

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What makes TAAKK special

Founded by designer Takuya Morikawa, formerly with Issey Miyake, TAAKK combines Japanese tailoring with futuristic elements. Particularly characteristic: textile research, layering and experimental volumes. The A/W 25 show reflected exactly that – minimalist but expressive. Just the right vibe for Daniel, who set the line in motion.

• Location: Paris Fashion Week A/W 25
• Label: TAAKK (Japan)
• Job: Runway / Catwalk

Runway debut in Paris – what a start

For many models, their first job at Paris Fashion Week is a career boost. The shows are top-class and the casting requirements are strict. Daniel impressed with his strong posture, striking charisma and natural elegance. In the cramped show location, he brought exactly the kind of coolness that designers want to see on Parisian runways.

Behind the scenes & tips for up-and-coming models

What you don’t see on the catwalk: the hours leading up to it. Fittings, rehearsals, casting waiting rooms and outfit checks. Daniel was perfectly prepared – thanks to good organization, calm focus and the support of our CM team. For young models: Paris is possible – if you are ready, take responsibility and find your style.

• Fitting & catwalk training are mandatory
• Professionalism and timing count
• Your look is decisive – but your performance is convincing

More from Daniel comes

This appearance was just the beginning. Daniel has shown himself on one of Europe’s most important catwalks – and with style. We are looking forward to everything that is to come. More jobs, editorials and shows are already in the pipeline. Follow CM Models for more insights!

The post Daniel Č. walks for TAAKK at the Paris Fashion Week A/W 25 appeared first on CM Models.

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The vision: the courage to go for the edge

The SS22 collection is loud, direct and uncompromising. It focuses on denim, distortion and diversity. In a world that often strives for perfection, DIESEL is a counter-design – a commitment to authenticity. And NAFA? That’s exactly what she brings to the table: Personality, courage and that very special aura that is not conformist but absolutely genuine. Her appearance is not just aesthetic – it is a message.

The campaign was celebrated in the fashion capitals of Paris, Milan and New York and shows once again that DIESEL is not just a fashion brand, but a global movement.

Nafa: Model, muse and movement

NAFA Salvana represents a new generation in the fashion business. She is not just a model – she is a statement. Her collaboration with DIESEL was a next-level move in her career and has shown what is possible when talent meets attitude. On social media, she inspires thousands, breaks clichés and opens up new perspectives on what fashion can be: Expression, freedom and power.

About DIESEL

DIESEL was founded in 1978 by Renzo Rosso in Molvena, Italy – with a vision that can still be felt today: fashion that rebels. From the very beginning, DIESEL was more than just denim. The brand stood for non-conformism, youthful energy and an attitude that swam against the tide. In the 90s, it made its mark on pop culture with provocative advertising campaigns and became an international symbol of subculture and individuality.

Find out more about DIESEL here

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Find Your Way – Young fashion from Sweden

MAYZ is an up-and-coming designer label that consciously sets itself apart from the mainstream. The first collection is a tribute to the sea: flowing fabrics, organic shapes, calm colors. Clara has exactly the presence that such images need: sensitive, strong, genuine.

Location: Natural backdrop meets fashion

The film was shot between rocks, water and the Swedish sky. The camera follows Clara through forests, over rocks, along the water – a modern, visual meditation on identity, freedom and style. The result: an atmospheric fashion film that combines fashion and emotion.

• Clara for MAYZ
• Find Your Way – Collection 1
• Location: Sweden

 

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Newcomer label with vision

With this first collection, MAYZ shows that young designers don’t have to compromise. The look is independent, minimalist and full of depth. Clara was part of this launch – as the face of the new vision, as a muse in nature, as a voice for a new generation of fashion.

• MAYZ x Instagram

Behind the Scenes with Clara

For all those who want to become models themselves: The shoot in Sweden shows how much energy, stamina and emotion goes into every picture. Clara was out and about for several days, in wind, water and weather – the results speak for themselves. And for Clara, it wasn’t just a job, but a real adventure.

The post Clara in Sweden for MAYZ: #1 Collection – “Ode to the Ocean” + Video appeared first on CM Models.

DefShop campaign: Simon in focus

In the new DefShop range, Simon shows how casual street style also works in elegant surroundings. Oversized cuts, monochrome looks, clean silhouettes – perfectly tailored to the brand’s urban target group. The photos were taken as part of the current fall/winter campaign and are part of the digital store content and social media.

DefShop – Streetwear from Berlin for Europe

With over 250 brands and millions of customers, DefShop is one of the largest streetwear platforms in Europe. The look: young, self-confident, urban. From hoodies to techwear pieces, DefShop focuses on style with attitude. The campaigns are always more than just clothes – they convey a feeling. And that’s exactly what Simon gets to the heart of with his look.

• Shooting location: Mallorca, Spain
• Model: Simon
• Brand: DefShop (Berlin)

Shooting on Mallorca – contrast & character

The choice of location was no coincidence. Instead of a gray city setting, the shoot was moved to a historic estate on Mallorca. The contrast: modern streetwear in a classic interior. A challenge for models like Simon – the focus was on body tension, charisma and clear lines. The result: lookbook content with character.

What’s behind an e-com shoot

An e-commerce shoot is more than just “posing for the store”. It’s about recognizability, precision and variation. Simon showed absolute professionalism on the job: quick outfit changes, repeatable poses, clean movements. This is particularly important at DefShop, where hundreds of fashion visuals are created every day for the website, app and social media.

• Working quickly on set
• Clear streetwear look
• Perfect fit mediation

Stay tuned: More to come from Simon

For Simon, this job was another big step in his modeling career. The DefShop campaign brings him to the screens of young fashion fans all over Europe – and is definitely not the last appearance. More looks, more jobs and new editorials will follow – as always here at CM Models.

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