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A breath of fresh air at Dior: Jonathan Anderson, known for his work at Loewe, is appointed sole Creative Director in 2025. At his side: Delphine Arnault, who sets a clear strategic direction as CEO. Together, they want to redefine Dior’s style – between couture, streetwear and historical heritage.
Jonathan Anderson: From Loewe to Dior
With his move to Dior, Jonathan Anderson takes over all creative areas for the first time: Women’s, men’s and couture lines. At Loewe, he was already regarded as a visionary with a flair for modern silhouettes and artistic influence. Now he is bringing this talent to one of the world’s most renowned fashion houses. His debut at Paris Fashion Week was celebrated – with baroque details, statement pieces and a self-confident break with classic fashion conventions.
A bold mix on the catwalk
Anderson’s first collection for Dior paid homage to French fashion heritage – paired with sporty influences and architectural precision. Staged at the Hôtel des Invalides, underlined by celebrity guests such as Rihanna, Robert Pattinson and Daniel Craig.
- Baroque waistcoats meet modern poufs
- Elegant cuts and street style influences
- Color palette: cream tones, black, steel grey
Who is Jonathan Anderson? Interview
Who is Jonathan Anderson? Here in an interview with the New York Times.
Delphine Arnault: Focus on strategy & quality
Delphine Arnault – CEO of Dior and daughter of LVMH founder Bernard Arnault – is also leading a clear quality offensive. Her goal: Dior should not only be a creative flagship, but also remain economically strong. This includes new flagship stores, team reorganizations and targeted investments in sustainable supply chains.
Visionary dual leadership
The combination of creative power (Anderson) and strategic vision (Arnault) could become a model for success. While many fashion brands are struggling with falling demand, Dior wants to consciously swim against the trend – with a clear attitude, innovation and international aspirations.
- CEO & Creative Director on the same line
- Strengthening the brand image worldwide
- Focus on couture, accessories and men’s line
Who is Delphine Arnault? Interview
After Jonathan Anderson, here’s everything you need to know about Delphine Arnault:
Luxury fashion 2025: a new Dior era?
With the appointment of Jonathan Anderson and Delphine Arnault’s consistent course, Dior is repositioning itself. The fashion world is looking to Paris with anticipation: will Dior become the most innovative luxury brand of the coming years? One thing is clear: the first step has been taken – bold, modern and with a sense of zeitgeist.

Fashion month brings the next big surprise: Balenciaga hires Pierpaolo Piccioli as its new Creative Director. This marks the end of Demna’s era after almost ten years. The official handover is set to take place in July 2025 – with the first designs for the spring/summer 2026 collection. For Balenciaga, this means a radical new beginning with a focus on craftsmanship, emotion and couture heritage.
Demna leaves Balenciaga after turbulent years
Since 2015, Demna (formerly Demna Gvasalia) has shaped the image of Balenciaga: oversized silhouettes, irony, pop culture. But after several controversial campaigns and growing criticism of the provocative strategy, Kering is now pulling the ripcord. The official statement emphasizes “mutual respect” – but industry insiders are talking about a planned change of direction.
A calmer, more emotional course
With Valentino veteran Pierpaolo Piccioli, a designer who stands for romance, poetry and haute couture is taking over. Under his leadership, Valentino has become a celebrated luxury brand with a sense of color, materiality and emotion. Industry media such as Business of Fashion and Vogue speak of a “human era” that could now be dawning at Balenciaga.
- Away from irony – towards emotion
- A return to craftsmanship
- Stronger proximity to the couture heritage of Cristóbal Balenciaga
Pierpaolo Piccioli who?! Closer Look
Who is Pierpaolo Picciolier? Insides from Valentino.
Balenciaga High Summer Campaign
Here is the entire current video fall / winter collection 2025/26.
What will become of the typical Balenciaga style?
The question of style identity remains open. Will Piccioli shake off the streetwear DNA or cleverly develop it further? Kering is clearly focusing on continuity in the brand core, but on new aesthetic accents. One thing is clear: the industry is eagerly awaiting the first show in spring 2026. The strategic connection to other houses in the group – such as Saint Laurent or Gucci – is also being closely monitored.
Balance of tradition and innovation
Piccioli has already shown with Valentino that he can breathe new life into traditional brands. Will he be able to do the same at Balenciaga? The market for luxury fashion is changing – and with it the expectations of creative directors. Between Instagram relevance, storytelling and social responsibility, Balenciaga must redefine its position.
- First collection: spring/summer 2026
- Handover in July 2025
- Design studio: Paris, 10th arrondissement
Great expectations of Pierpaolo Piccioli
The change at Balenciaga could be a turning point for the entire luxury industry. With Kering’sstrategic reorganization and the focus on sustainable, credible brand management, Piccioli is facing one of the most exciting challenges of his career. The fashion world is eagerly awaiting the new era.
Kering’s new Executive Board: Luxury group in transition
Gucci, Balenciaga and Saint Laurent – Major upheaval at Kering: the French luxury group is focusing on a new management team and a focused realignment of its brand strategy in 2025. Also in focus: Gucci, Balenciaga and Saint Laurent. The new CEO Jean-Marc Duplaix announces far-reaching changes.

Three months of modeling in China – between shoots, fashion weeks and new cultures. Gaia from Paris experienced just that and now shares exclusive insights into her everyday life as an international model. For young talents who dream of working abroad, her trip is an exciting look behind the scenes. Keywords such as modeling in China, experiences as a model and Gaia Paris Model will help you to find out more.
Gaia from Paris – Three months as a model in China
Our Gaia is back! After three exciting months in China, the Parisian model is back in Europe – and has plenty of experience under her belt. Between fashion weeks, campaign shoots and street style locations, she got to know the Chinese fashion market first-hand. The video below gives you an exclusive insight into her trip.
Behind the Scenes from the Far East
The short video shows Gaia on jobs, on the road in mega-cities like Shanghai and during spontaneous moments between castings. The vibe: young, energetic and full of fashion spirit. Particularly exciting for up-and-coming models: the mix of high fashion and daily hustle. After all, modeling abroad is not just about glamour – it also requires a lot of patience, discipline and adaptability.
Video: Gaia on Tour – watch now
Gaia’s video gives you a first-hand impression of what life as a model in China really looks like. Between catwalks, hotel lobbies and chaotic cab rides, you experience more than just fashion. It’s a leap into the unknown – and a huge opportunity for those who are ready to live their dream.
- Exclusively at CM Models
- Shot with Gaia in Shanghai
- Now on Instagram and TikTok
Check out this post on Instagram
What can young models expect in China?
China is one of the most exciting markets for New Faces. The demand for European looks is high, many jobs are created at short notice and local agencies rely on flexible bookings. For models, this means many options, but also quick reactions. Gaia had castings every day, often in studios, showrooms or rooftop locations – and plenty of time to network in between. The agencies are professionally organized, but the rhythm is more intense than in Europe.
- Lots of jobs – but often last minute
- Building an international network
- Respect cultural differences
Tips for your first booking abroad
If you’re thinking about going abroad as a model yourself – here are Gaia’s most important learnings: Take the basics seriously. Punctuality, professionalism and openness are crucial. On location, your appearance often counts more with clients than your portfolio. And: Be yourself – authenticity is becoming increasingly important. Whether you’re shooting for e-commerce or high-end editorials – the energy you bring makes all the difference.
- Coordinate organization with your parent agency
- Always have backups and references with you
- Stay patient – trust is everything

Major upheaval at Kering: the French luxury group is relying on a new management team and a focused realignment of the brand strategy in 2025. Also in focus: Gucci, Balenciaga and Saint Laurent. The new CEO Jean-Marc Duplaix announces far-reaching changes – with a focus on creative quality, profitability and sustainability. By the way, alongside LVMH, Kering is the largest luxury group in the world.
Management change at the top of the Group
Jean-Marc Duplaix, former CFO of Kering, takes the helm and replaces long-time CEO François-Henri Pinault in the operational management. While Pinault will focus on strategic issues within the Pinault family holding Artemis in future, Duplaix represents a phase of consolidation. His mission: to focus the Group with fewer, but clearly positioned brands.
Gucci as a key brand in the restructuring process
Particular attention is being paid to Gucci, which recently lost market share to Louis Vuitton. The new creative director Sabato De Sarno wants to modernize the brand – with reduced silhouettes, more understatement and a clear break from the eclectic style of recent years. The first shows point to a return to craftsmanship and classic codes.
- Clear creative vision at Gucci
- Reduced product lines for more focus
- Stronger differentiation from Dior & Vuitton
Balenciaga: Between comeback and reputation work
Following the scandal surrounding past advertising campaigns, Balenciaga is under particular scrutiny. Creative director Demna is trying to reposition the brand with calmer design and targeted image work. Kering itself has introduced an internal ethics board for this purpose – a first in the industry that is intended to win back trust in the long term.
Saint Laurent with stable performance
In contrast to Gucci and Balenciaga, Saint Laurent is considered a solid driving force with a strong sales performance. Creative director Anthony Vaccarello continues to focus on glamorous, clear cuts with rock elements – and, according to BoF, has recently achieved record sales.
- Saint Laurent with constant growth
- Fewer scandals, more brand loyalty
- Strong presence in North America and Asia
Balenciaga x Pierpaolo Piccioli: New Creative Director
He succeeds Demna! The official handover is set to take place in July 2025 – with the first designs for the spring/summer 2026 collection. For Balenciaga, this means a radical new beginning with a focus on craftsmanship, emotion and couture heritage. Read more here:
What does the Kering conversion mean for the industry?
With its new focus, stronger governance and clear creative direction, Kering wants to catch up with the LVMH Group again. The competition remains fierce, but with discipline and a strategic realignment, Gucci, Balenciaga & Co. could climb back into the luxury top league. The fashion world is eagerly awaiting the next collections – and Duplaix’s next steps.

Next Stop: Seoul – Shooting for Adidas in South Korea
Mathis traveled directly to Seoul, South Korea’s vibrant capital, for this international job. The production took place in the studio – clean, white, reduced. The focus was entirely on the model, the outfit and the expression. The photos were taken for MUSINSA’s own e-commerce platform, which sells streetwear and high-end pieces throughout South Korea.
MUSINSA: Korea’s largest online fashion store
MUSINSA is to Asia what Zalando is to Europe – only more creative. With a mix of global brands, Asian street style and its own photo editorial team, MUSINSA brings fashion of the highest quality to the web. Particularly popular: the clean Adidas campaigns with strong personalities like Mathis. It’s not just look and pose that count here – but also charisma, body tension and editorial feeling.
- Shooting location: Seoul, South Korea
- Brand: Adidas Originals x MUSINSA
- Job: Editorial + E-Commerce
Check out this post on Instagram
Mathis in front of the camera – cool, confident, clear
The focus of the new campaign: the classic Adidas Trefoil shirt, combined with urban shorts in a retro design. Mathis brings exactly the mix that Adidas wants: sporty, edgy, authentic. The images show power and coolness – with a twist of model attitude and clear lines. The look is typical of the South Korean streetwear market, which is setting more and more trends internationally.
Modeling in Korea – An exciting start
South Korea is an interesting market for young models. The productions are high quality, the clients are professional and life as a model in the country is surprisingly well organized. The important thing is that you need character, patience and an agency that prepares you. It wasn’t Mathis’ first trip to Asia – but it was definitely one of the most exciting.
- Professional set structure & timing
- Short shots – full concentration
- Clear brand guidelines
Stay tuned
The campaign will soon be available online at MUSINSA – and will be used in South Korea for the new Adidas collection. We are proud of Mathis and are already looking forward to the next stops. As always, you can find more insights and behind-the-scenes at CM Models.

Model Milva shines again (and as always!) – this time for the Dutch fashion label JOSH V. For the current fall collection, she was the focus of an impressive campaign. Between opulent interiors, fine fabrics and a touch of vintage, she shows that age is not a break in style. Read on and discover why this shoot shows more than just fashion: it’s a statement of strength, self-confidence and beauty regardless of age.
Strong collection meets strong women
With the new “Heritage meets Modern Femininity” collection, JOSH V focuses on classic elements, luxurious fabrics and sophisticated details – perfectly staged by Milva. As an experienced model, she brings not only presence but also attitude to the visual language. The result: looks that reinterpret femininity and appeal to women at every stage of life.
A set straight out of a movie
The shooting setting is reminiscent of a movie set: Painted walls with patina, antique carpets and a velvet-covered vintage sofa form the backdrop for Milva’s powerful presence. Particularly in focus: an elegant blouse shirt with an XXL bow, combined with a sparkling skirt in a metallic look. The play of contrasts runs through the entire editorial.
Check out this post on Instagram
Confident statements beyond the twenties
What makes this campaign special? The courage to be visible. More and more labels are focusing on diversity – not only in terms of size or origin, but also age. Milva shows how exciting and inspiring fashion can be when it meets real character. Its charisma is in no way inferior to the designs.
JOSH V: The label
For years, JOSH V has stood for clean lines, feminine elegance and wearable couture. The fact that the label is now working with Milva is a logical step: the message is clear – fashion is for everyone who wants to express themselves, regardless of age or size. This collaboration could be a new standard for more visibility for mature women in the fashion world.
- Fall 2025 campaign with style
- Best Ager Model: Milva
- Luxury label: JOSH V
- Fashion theme: vintage meets modern
- Focus: elegance, self-confidence, diversity

Paris – Big moment for our New Face Daniel: he presented the new Autumn/Winter 2025 collection from Japanese label TAAKK at Paris Fashion Week. In the middle of the catwalk, surrounded by the press, fashion elite and international guests – an unforgettable appearance. It was Daniel’s first catwalk job in Paris – and it was an instant hit.
Daniel on the catwalk: TAAKK shows A/W 25 in Paris
Paris Fashion Week is considered the highlight of the international fashion scene. This is where the big names walk, where the future of fashion is decided. TAAKK – a label that stands for avant-garde fabric experiments and innovative cuts – showed a strong collection in dark, flowing textures. Daniel opened the look with presence, calm and a perfect catwalk move.
Check out this post on Instagram
What makes TAAKK special
Founded by designer Takuya Morikawa, formerly with Issey Miyake, TAAKK combines Japanese tailoring with futuristic elements. Particularly characteristic: textile research, layering and experimental volumes. The A/W 25 show reflected exactly that – minimalist but expressive. Just the right vibe for Daniel, who set the line in motion.
- Location: Paris Fashion Week A/W 25
- Label: TAAKK (Japan)
- Job: Runway / Catwalk
Runway debut in Paris – what a start
For many models, their first job at Paris Fashion Week is a career boost. The shows are top-class and the casting requirements are strict. Daniel impressed with his strong posture, striking charisma and natural elegance. In the cramped show location, he brought exactly the kind of coolness that designers want to see on Parisian runways.
Behind the scenes & tips for up-and-coming models
What you don’t see on the catwalk: the hours leading up to it. Fittings, rehearsals, casting waiting rooms and outfit checks. Daniel was perfectly prepared – thanks to good organization, calm focus and the support of our CM team. For young models: Paris is possible – if you are ready, take responsibility and find your style.
- Fitting & catwalk training are mandatory
- Professionalism and timing count
- Your look is decisive – but your performance is convincing
More from Daniel comes
This appearance was just the beginning. Daniel has shown himself on one of Europe’s most important catwalks – and with style. We are looking forward to everything that is to come. More jobs, editorials and shows are already in the pipeline. Follow CM Models for more insights!

DIESEL made a strong statement with its Spring/Summer campaign – and Nafa was the face that brought this vision to life. Photographed by Davit Giorgadze and conceived under the creative direction of Glenn Martens, the result is a campaign that is more than just fashion. It is a visual manifesto for self-determination, edge and attitude. Nafa embodies this spirit with every pose – raw, real and full of power.
If you would like to become a model, send us your application now!
The vision: the courage to go for the edge
The SS22 collection is loud, direct and uncompromising. It focuses on denim, distortion and diversity. In a world that often strives for perfection, DIESEL is a counter-design – a commitment to authenticity. And NAFA? That’s exactly what she brings to the table: Personality, courage and that very special aura that is not conformist but absolutely genuine. Her appearance is not just aesthetic – it is a message.
The campaign was celebrated in the fashion capitals of Paris, Milan and New York and shows once again that DIESEL is not just a fashion brand, but a global movement.
Nafa: Model, muse and movement
NAFA Salvana represents a new generation in the fashion business. She is not just a model – she is a statement. Her collaboration with DIESEL was a next-level move in her career and has shown what is possible when talent meets attitude. On social media, she inspires thousands, breaks clichés and opens up new perspectives on what fashion can be: Expression, freedom and power.
About DIESEL
DIESEL was founded in 1978 by Renzo Rosso in Molvena, Italy – with a vision that can still be felt today: fashion that rebels. From the very beginning, DIESEL was more than just denim. The brand stood for non-conformism, youthful energy and an attitude that swam against the tide. In the 90s, it made its mark on pop culture with provocative advertising campaigns and became an international symbol of subculture and individuality.
Find out more about DIESEL here
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Models for your campaign
Looking for a model for your next shoot? Write to us!
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Clara was on the road for our agency in Sweden – for a special shoot with the young designer label MAYZ. The collection has the poetic title “Find Your Way – Ode to the Ocean” and combines delicate cuts with natural colors. The shoot took place in the middle of the rugged, beautiful nature of Scandinavia.
Find Your Way – Young fashion from Sweden
MAYZ is an up-and-coming designer label that consciously sets itself apart from the mainstream. The first collection is a tribute to the sea: flowing fabrics, organic shapes, calm colors. Clara has exactly the presence that such images need: sensitive, strong, genuine.
Location: Natural backdrop meets fashion
The film was shot between rocks, water and the Swedish sky. The camera follows Clara through forests, over rocks, along the water – a modern, visual meditation on identity, freedom and style. The result: an atmospheric fashion film that combines fashion and emotion.
- Clara for MAYZ
- Find Your Way – Collection 1
- Location: Sweden
Check out this post on Instagram
Newcomer label with vision
With this first collection, MAYZ shows that young designers don’t have to compromise. The look is independent, minimalist and full of depth. Clara was part of this launch – as the face of the new vision, as a muse in nature, as a voice for a new generation of fashion.
Behind the Scenes with Clara
For all those who want to become models themselves: The shoot in Sweden shows how much energy, stamina and emotion goes into every picture. Clara was out and about for several days, in wind, water and weather – the results speak for themselves. And for Clara, it wasn’t just a job, but a real adventure.

Mallorca – New campaign job for Simon! Our model stood in front of the camera in a breathtaking villa on Mallorca for the Berlin streetwear giant DefShop. Modern street style was staged between baroque elements, gold-decorated walls and elegant lighting. Hoodie meets haute couture ambience – a strong look, a strong appearance!
DefShop campaign: Simon in focus
In the new DefShop range, Simon shows how casual street style also works in elegant surroundings. Oversized cuts, monochrome looks, clean silhouettes – perfectly tailored to the brand’s urban target group. The photos were taken as part of the current fall/winter campaign and are part of the digital store content and social media.
DefShop – Streetwear from Berlin for Europe
With over 250 brands and millions of customers, DefShop is one of the largest streetwear platforms in Europe. The look: young, self-confident, urban. From hoodies to techwear pieces, DefShop focuses on style with attitude. The campaigns are always more than just clothes – they convey a feeling. And that’s exactly what Simon gets to the heart of with his look.
- Shooting location: Mallorca, Spain
- Model: Simon
- Brand: DefShop (Berlin)
Shooting on Mallorca – contrast & character
The choice of location was no coincidence. Instead of a gray city setting, the shoot was moved to a historic estate on Mallorca. The contrast: modern streetwear in a classic interior. A challenge for models like Simon – the focus was on body tension, charisma and clear lines. The result: lookbook content with character.
What’s behind an e-com shoot
An e-commerce shoot is more than just “posing for the store”. It’s about recognizability, precision and variation. Simon showed absolute professionalism on the job: quick outfit changes, repeatable poses, clean movements. This is particularly important at DefShop, where hundreds of fashion visuals are created every day for the website, app and social media.
- Working quickly on set
- Clear streetwear look
- Perfect fit mediation
Stay tuned: More to come from Simon
For Simon, this job was another big step in his modeling career. The DefShop campaign brings him to the screens of young fashion fans all over Europe – and is definitely not the last appearance. More looks, more jobs and new editorials will follow – as always here at CM Models.

Amie in front of the camera for one of the world’s most sought-after skincare brands: Dr. Barbara Sturm. In the new beauty campaign, she stands for natural skin, real texture and visible skincare effects. The images are clean, minimalist and show what is important: effective skincare – and a model who conveys this look perfectly.
Dr. Barbara Sturm – Skincare made in Germany
The Dr. Barbara Sturm label is known worldwide for its minimalist skincare products with maximum effect. No exaggerated shine, no filters – just real skin and medically sound cosmetics. Amie was chosen for this aesthetic: Her glow, her natural radiance, her presence in front of the camera fit perfectly with the brand’s philosophy.
Amie in front of the camera: pure naturalness
For the new campaign, the focus was on close-ups and skin details. Amie showed absolute calm, control and feeling – important for macro shots where every detail counts. The cream was applied directly, the camera was very close – and yet: no uncertainty, but precision and a strong beauty feeling.
- Campaign for Dr. Barbara Sturm
- Shooting location: Studio Berlin
- Focus: Skincare, texture, naturalness
Skincare & e-commerce: More than just a photo
The images are displayed worldwide on the website, in the e-shop and on social media. Confidence is everything, especially when it comes to skincare – and that’s exactly what Amie conveys in every single image. Her look is diverse, international, urban – and therefore perfect for a modern brand that works just as well in Los Angeles as it does in Paris.
Beauty with a message: Real Skin, Real Care
This campaign is more than just advertising for a cream. It’s about self-image, self-care and genuine well-being. This is exactly what Amie embodies every time she looks into the camera. We’re really excited about this project – and look forward to many more beauty jobs with her!

Mallorca / Berlin – Two of our male models, Frank and Simon, stood in front of the camera for the up-and-coming streetwear label OKYO. The look? Cool, minimalist and modern. The location on Mallorca offered the perfect interplay of nature, architecture and style. The result is a strong editorial with international vibes – perfect for fashion magazines and socials.
OKYO – New streetwear label with style
OKYO focuses on clear lines, high-quality fabrics and a modern visual language. No overloaded look, but a reduction to the essentials. This is exactly what models with attitude are needed for – and Frank & Simon have delivered. Their look, their body language, their feeling for the moment: on point.
Check out this post on Instagram
Editorial Location: Mallorca meets architecture
The photos were taken at a private finca on Mallorca. Concrete, sharp edges, open window frames – combined with the lush green of the landscape. The motifs thrive on the contrast between the austere architecture and the nonchalance of the clothing. Particularly striking: the shot of Frank in the wall opening – almost sculptural.
- Editorial shoot for OKYO
- Location: Mallorca, Spain
- Model: Frank & Simon (CM Models)
Men’s fashion with an urban character
OKYO stands for a new generation of men’s fashion – reduced, clear, wearable. The collection plays with pastel colors, oversized cuts and an urban feel that works just as well in Berlin as it does in Lisbon or Paris. Our models convey exactly that: self-confidence, calm, character.
CM Models x OKYO: Internationally positioned
We are proud of this cooperation with OKYO. Frank and Simon not only delivered professionally, but also told a real story with their charisma – visually and emotionally. Mallorca, fashion, new fashion: This is what we love!

Model Casting Barcelona 11.03.2025 – Do you want to become a model? Then take your chance now! Our model casting in Barcelona gives you the opportunity to talk to our team directly on location. Best of all: the application only takes a minute! Simply fill out our casting form and our team will get in touch with you. If everything fits, you will receive an invitation with a date and address. Getting into the modeling business can be that easy for jobs in Paris, Berlin, London & Co! What are you waiting for? Apply now!
How does the casting work?
Once you’ve received your invitation, you’re ready to go! The casting takes place in the center of Barcelona City – easy to reach. It is important that you arrive on time and are prepared. Our team is already waiting for you. On site, it’s straight down to business: a quick hello, a short round of introductions, then a short walk, followed by a few Polaroid photos. Everything is totally relaxed, without stress or pressure.
Important: First impressions count at the casting. We want to see you as you really are – completely natural, without a lot of make-up or flashy outfits. You don’t need any modeling experience, just self-confidence and an open manner.
Directly to the application? Click here:
Registration: Model Casting on 12.03.
Here is the procedure again:
- Send us your registration
- The best get an invitation!
- See you at the casting on 12.03.
We look forward to seeing you!
What you should bring with you
- Plain black clothing (no patterns or logos)
- No make-up (so that we can see your face naturally)
- Hair loose and well-groomed
- If available: 3-5 professional pictures (less is more!)
- High heels (for a short walk if you are female)
Procedure on site
The first step to becoming a model, the casting, only takes a few minutes:
- Welcome and brief introduction
- Short walk to see how you feel when you run
- Polaroid photos for the sedcard
- Brief feedback from the team
No previous experience? No problem!
You have never stood in front of a camera before or are unsure whether you are suitable as a model? No stress! Our team will help you take your first steps. A casting is all about recognizing your potential. You don’t need any professional experience – many top models started out like this. Just be yourself, that’s the most important thing!
Your opportunities as a model
We work with high-quality clients – from Nike and Adidas to Dior and Gucci (you can find even more clients here). If you impress, you’ll have the opportunity to join our network. We work not only in Barcelona, but throughout Europe with renowned partner agencies in London, Paris, Milan and with us in Berlin. With the right measurements, discipline and motivation, you can take off internationally.
How a casting works – Video
More videos? Follow our modeling agency on YouTube!
Apply now – your start in modeling
The first step is easy: fill out our casting form, come by and take your chance! The modeling business is waiting for you – we look forward to getting to know you!

Behind the Scenes – A photo shoot with our New Faces
Have you ever wondered what it’s like to be a new model in front of the camera? In our YouTube video, you get a look behind the scenes of an exciting photo shoot with our New Faces! Watch as the models try out their skills in front of the camera, strike their first poses and become more and more confident in the process.
CM Models: New Face Shooting Video
Become a model now
Would you like to become a model, but don’t know how best to go about it? Then we have the best tips for you. Read all about becoming a model now.
The next casting
Would you like to be at the next casting? Read our tips on the subject of auditions.
Requirements and size for expectant models
As a high fashion model, size, measurements and age are very important. Find out now what you should pay attention to in order to become a model.
Become a curvy model
If you want to become a curvy model, you should of course be aware of what exactly makes a curvy model. We have explained everything about curvy models for you in the following article:

Our Berlin model Youngbo presents the new collection of Han Kjobenhavn and traveled to Copenhagen, Denmark for it. With his extraordinary look he was booked for the second time and was allowed to prove himself again.
Youngbo for Han Kjobenhavn
Whether crop top, coat or sunglasses. Youngbo looks great in the new collection.

Our male model Artur recently took part in a photo session for the Jack Wills campaign! The shoot took place in the middle of the mountains – in a stylish ski suit! The shots show that models like Artur can take their unique journey in the modeling business at CM.
His modeling book reveals more about his exciting journey from the city to the breathtaking mountain landscape. Discover how you can become a model yourself with CM!
Jack Wills Ski Campaign
He’s done it again! In the photos, Artur shines in the trendy ski suits from Jack Wills, surrounded by majestic mountains.

There are moments in a model’s life that are simply unforgettable. For our talented Artur it is exactly such a moment – he was allowed to walk on the catwalk of Milan Fashion Week for the second time. But this time it was even more spectacular, because Artur had the honor to model for Emporio Armani’s SS24 Men collection. You also want to take the step on the catwalk? We are looking forward to your application!
SS24 Men Collection Emporio Armani

New campaign from South Korea with Simon! One of the highlights of Simon’s three-month trip to Seoul was his modeling job for the UFC brand. An absolutely surreal moment was when he saw himself on an advertising screen in a shopping mall in the UFC campaign. Apply as a model and get the chance to model abroad for international brands like Simon: Model Application
Video shoot for UFC: Simon in South Korea
A video is worth a thousand words! We are thrilled with Simon’s work and let the campaign speak for itself. Here you can watch the video, which can also be seen throughout South Korea.
Apply as a model now!
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Models for your sports shoot
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Milan Fashion Week – Premiere for San Diego Pooth, he walks his first fashion show! Diego makes his catwalk debut exclusively for Philipp Plein. The fashion designer has made it from furniture designer to the top of the fashion industry. Today he has over 100 stores worldwide. Allianz Arena Milan, 9 p.m.: off Diego goes in front of a huge audience for the Fall Winter 2024/2025 collection by Philipp Plein!
Diego’s first show in Milan
Diego steps onto the catwalk and lives up to his name. On Friday evening of Milan Fashion Week, he presents the breathtaking Fall Winter 2024/2025 collection by Philipp Plein. We are proud of Diego’s phenomenal job.
Check out this post on Instagram
Philipp Plein Show with Diego: Video
Philipp Plein Portrait: Designer & History
Philipp Plein, the visionary designer behind the eponymous brand, is known for his bold designs that embody the spirit of rebellion and luxury. Since founding his label in 1998, Plein has shaken up the fashion world with his provocative collections and spectacular shows at Fashion Weeks. His creations speak a language of extravagance and style and have made him one of the most influential designers in the industry.
Interview with Philipp Plein: Milan Fashion Week
Discover more from Philipp Plein

News for aspiring models: CM Models now on models.com! Do you dream of diving into the exciting world of modeling? CM Models is here to make your dreams come true! We are proud to announce that we are now featured on models.com – your ultimate destination for the best modeling agencies and managements worldwide.
The Best Is Yet To Come!
Since our inception in 2015, we have made a name for ourselves in the industry, yet we are still one of the younger model management companies.
Our customers and jobs
Our talented models are in demand like never before and work for renowned clients such as Dior, Rituals, Zalando and Nike – just to name a few. We are proud to work with the most famous brands in fashion, beauty and media.
Discover here an excerpt of our:
Our partner agencies abroad
But that’s not all! Our models are not only nationally successful, but also conquer the international catwalks. They spend 60 to 90 exciting days in cities like Milan, Paris, London and even further afield in exciting metropolises like Seoul and Tokyo. These international experiences, for example from Fashion Weeks, help our models to assert themselves and develop in the ever-changing world of fashion.
Become a model with CM
So if you dream of following in the footsteps of our successful models or are just curious about the exciting world of modeling, check out our models.com page now! Here you will find everything you need to take the first step on your way to becoming a model. We look forward to accompanying you on this exciting journey and making your dreams come true! In Berlin, Hamburg, Düsseldorf, Cologne and Munich.
Visit our models.com page now and discover how you can become a part of the CM Models family. The future belongs to those who believe in themselves and work hard – are you ready to unleash your potential? CM Models is here to support you!
We love Models! Casting Tour, Coachings & Co.
Here are a few small impressions of our management work, away from the desk!
Casting Tour: 5 Cities Scouting
We do everything to discover new diamonds! Even elaborate casting tours.
Model Coaching for New Faces
Sometimes we also invite to Coaching Days with our experts. Exclusively for our agency models, of course. Here is a little insight.
What is models.com?
Models.com is a website that specializes in the fashion industry and provides a variety of information and resources for professionals and those interested in the fashion and modeling industry. The website was originally founded in 1999 and has since become one of the leading sources of information in the industry.
Why models.com? The test is demanding and you have to be recommended as a model agency by other very good managements. This shows you as a model well agencies, similar to modelagency.one
Models.com offers a wide range of content, including:
Model directory
An extensive database of model profiles that contains information about models from all over the world. These profiles include photos, statistics, agency information and more.
Rankings
Models.com regularly creates rankings of the top models, photographers, stylists and other professionals in the fashion industry. These rankings are highly respected in the industry and are considered an important reference.
News and articles
The website offers current news, articles and interviews on trends, events and developments in the fashion industry. This includes coverage of fashion shows, campaigns and events.
Agency Directory
A list of modeling agencies and their contact information that allows companies and professionals to find models for projects.
Calendar of events
Information on fashion shows, events and events in the fashion industry.
Models.com is an important source of information for designers, photographers, agencies, models and other professionals in the fashion industry. It also serves as a platform for promoting models and talent looking to break into the industry. The site is known for its authority and contributions to the promotion and recognition of talent in the fashion industry.

Our model Diletta Busin has earned her place in the fashion industry through her exceptional charisma, professionalism and dedication! From London to Milan, she has conquered the catwalks and established herself as a sought-after model. But her highlight so far has undoubtedly been the editorial shoot for Vanity Fair, one of the most respected fashion and lifestyle magazines in the world. For all those who also dream of becoming a successful model, send us your application now.
Vanity Fair magazine with Diletta Busin
Her photos radiate elegance, style and self-confidence. We love the results and are happy to share them with you!

For models who want to live the dream of an international modeling career, there are sometimes real highlights – like this shoot for the fashion brand Lanidor in Lisbon. Our model Noelle had the chance to stand in front of the camera with her representation agency on a beautiful ranch in Portugal. It was a relaxed mix of social media photos and e-commerce shots that captured the casual yet chic vibe that Lanidor is known for.
Whether Milan, Paris or London – an international job is what many people dream of. With the right modeling agency and the right jobs, you can enter the big modeling world step by step and gain great experience.
One day, many shots
There were just so many good spots for photos on the ranch! A job like this shows how varied modeling can be. Apply now and off you go into the modeling world!
Requirements and size for expectant models
As a high fashion model, size, measurements and age are very important. Find out now what you should pay attention to in order to become a model.
Become a curvy model
If you want to become a curvy model, you should of course be aware of what exactly makes a curvy model. We have explained everything about curvy models for you in the following article:

You always wanted to know how a professional model casting works? Here you can find exclusive impressions and scenes, behind the scenes of our last casting in Cologne! Filling out the casting form, taking polaroids, taking measurements, doing a crisp walk – the whole procedure of a casting. Our applicants have successfully put in their best effort at our casting. In our YouTube video you can see how our search for New Faces works:
CM Models: Agency Casting Video

From Hamburg to Cologne: Anusha presents the new collection of “Six ways to Sunday” for ONYGO as a curvy model. Whether in a chill jogger or a black all-time favorite, she convinces the customers with her charisma.
Anusha presents the new collection at ONYGO
Want to see more versatility from Anusha? Here you can also access her model book. Let yourself be surprised!

In the latest shoot for the Solebox x UGGs collection, our model Artur shows off his best side in Vienna. The pictures speak for themselves: minimalist, urban and relaxed at the same time – Artur embodies the modern look that this collaboration strives for.
Don’t have a model agency yet? Whether Paris, London, Milan or Vienna – the fashion world is huge and offers a wide range of opportunities. Send us your application, seize the opportunity now and become a model at CM Models!
Solebox x UGG’s
With his casual outfit, which combines a cool leather jacket, black trousers and stylish UGG slippers, he attracts everyone’s attention.
Requirements and size for expectant models
As a high fashion model, size, measurements and age are very important. Find out now what you should pay attention to in order to become a model.
Become a male model
If you want to become a male model, you should of course be aware of what exactly makes a male model. We have explained everything you need to know about becoming a male model in the following article:

We were able to spot our incredible Curved Model Anusha for Karo Kauer and she once again managed to stunningly represent the clothes.
For this job she traveled from Hamburg to Stuttgart and had a great time.
Anusha x Karo Kauer
Of course, we do not want to withhold the pictures and proudly show the results.

30Artur – Our rising superstar young male model once again looks stunning in his latest shoot for About You. Artur was booked by the e-commerce giant from Hamburg and photographed in eight outfits styled and put together by About You. At About You, the series is called “Outfits by Artur” and the pictures are impressive! Would you also like the chance to be a model for About You? Apply now!
Artur’s style by About You

From Ireland or even Switzerland, on the direct way to Spain. Our models Dooho Kang and Basile Lafrej for FAVELA Clothing. Our guys conquer not only the seas but also the fashion world.
Check out this post on Instagram

Modelbooker in a modeling agency – dream job! You want to work in the world of fashion & media? We train: Internships and vocational training in Cologne. Every day our customers are looking for the best Faces in Germany and Europe. Our job is to ensure that we have the best young models in our portfolio, as well as excellent, experienced models who work extremely professionally and have full-time jobs in London, Tokyo, Berlin and Milan. We will teach you a lot during your internship (6 months) and training (option to take over)!
Go back to Modeling Agency: Jobs
Gage, usage rights, duration, experience and customers
Your job at a glance (internship):
- Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
- Insights into model booking and management (example: see training above) – Special Know How in second half
In addition to the classic organization of jobs, travel planning and customer management, in a model agency you of course have much more challenging tasks! For one thing, you will have a lot to do with rights of use. There are the daily commitment (work) and the buyouts (rights of use). You will learn how to calculate how high a fee must be as well as the buyouts for use in certain regions, countries. In addition, there are various media such as print (magazines, billboards, etc.), social media (Youtube, Instagram, Ads, etc.), TV, video streaming but also the duration of the campaign plays a major role. If it is only a few months, a half year, a year or even two or five years. You have to calculate all these factors.
In addition to these three factors, the model’s experience and age are also important. Depending on experience and can be a model of course much more present on the set, creates much more outfits or photos or even videos scenes. The fifth factor is the customer, whether it is an international fashion company or a designer, at the beginning of his career. You have to take all this into account when calculating prices.
So you’re dealing with most of it:
- Customer and project management
- Calculation of fees and rights of use
- Model Management for New Faces and Professionals
- Career Structure and Development
Modern tools: Photoshop, Indesign and Content Management
We will teach you about the usage rights and prices of various software programs. E.g. you will cut pictures for the online Sedcard but also for customers Sedcard. You use Photoshop for this! With us you will learn how to use Photoshop in its basics, from simple cuts to more complex montages, e.g. for our blog. We show you how to use the different tools and filters. Directly on a very high level in comparison to many study offers. In addition to Photoshop, you will also get to know layout programs and InDesign. You can use it to create magazines, but also books. In the smaller format but also PDF Sedcards, as just described. In addition to these two graphics programs, we also show you content management systems. Content management systems are used today to create websites and online shops, including our model agency website with model portfolio! We’ll teach you how to use such a modern website so that it looks perfect on your smartphone, tablet or notebook.
Application only possible for location Cologne!
We are looking for interns and trainees who want to immerse themselves fully in the world of media, models & advertising! At CM you will see all areas and get to know all aspects of a model and media agency. You will gain deep insights into office and administration, as well as media skills: Modern online marketing, social media and influencer marketing, PR and much more. You start in National Booking: This means customer and model support for the German-speaking countries. This means organizational talent and motivation in dealing with customers, models and partners. Model agents are planners, administrators, organizational talents, contact persons, networkers. From the fashion show to the fashion week to castings and travel management. Apply now in our model agency!
Vocational training: Procedure and contents (3 years)
- Model Management and Structure
- Travel management
- Offer calculation
- Media and Project Management
- Special know-how in advertising and fashion
- Content, Social and Online Marketing
- Commercial skills
- Customer support, customer administration, communication
- Planning, organization, phone calls, e-mail traffic, Excel tables
- Contact person for models and team
- We invest a lot of time in your education
- Young, ambitious team
- Ladjusted to owner
Internship: Procedure and contents (3 or 6 months)
- Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
- Insights into model booking and management (example: see training above) – Special Know How in second half
Prerequisites for the job
- Commitment and autonomy
- Good knowledge of German and English
- Good spelling and expression
- Communication skills, independent and structured working, sense of responsibility
- Computer Basics
- Ideally fast typing or 10-finger typing (for e-mails, content, etc.)
Working times
- Mo – Thu from 9-18 h incl. 1 hour break (11 h for internships 3 months, also Fr.)
- Fr from 9-15 o’clock incl. 30 minutes break
Remuneration in internships and vocational training
- Internship up to 3 months: 100 Euro / month Compensation for expenses (start of work from 11 am instead of 9 am)
- Internship up to 6 months: 300 Euro / month expense allowance
- Vocational training individual agreement
- Plus health insurance and social security contributions (AGA)
- Transfer possible
Optional: vocational training to become a businesswoman and a businessman
- Your degree: Business management assistant for office management or dialogue marketing
- Specialization on Digital Marketing / Model / Media Management
- Takeover: In fixed position possible
Application
Please send us only a cover letter + curriculum vitae as PDF. We don’t need any certificates or degrees.
- Enter contact details
- Upload letter + curriculum vitae
- Send
Model agency, career in the fashion and advertising industry
Your chance! For this job there is no study: A vocational training is the only possibility to learn the profession of the Modelbookers, because there is currently no form of training. We show you everything about working successfully in a model & casting agency. Our model agency offers you as a modelbooker freedom, design possibilities and fun at work!
What does a Modelbooker do in the agency?
The Booker of a model agency represents the communication link between the model and the customer. He ensures that the order runs smoothly and is the direct contact person for the model. The basic task of a model booker is to generate and maintain customer contacts. He is available as a direct contact for inquiries and knows the faces of the card index. He suggests the appropriate models to the customers and is responsible for the entire booking process. With an instinct for the wishes and demands of his customers, as a model agent he goes in search of the perfect suggestions for bookings on a daily basis. If a model is not able to start a booked job, the Booker will take care of a replacement model. In the same way, the booker is always on the lookout for jobs that the agency’s models can arrange, this becomes active customer acquisition. Acquiring new customers strengthens the entire company. Besides, he also takes care of the negotiations about the buy outs. He mediates invoices of the bookings to the accounting department.
For the model he arranges information, framework and travel dates. So nothing stands in the way of perfect booking.
How demanding is the training to become a modelling agent?
The training as a modelling agent is really demanding. Anyone who really wants to be a model agent later on should make sure that training is the minimum requirement. Such vocational training lasts three years and ends with a degree in office management or dialogue marketing. In both areas we focus your work very much on marketing but also on organization and administration. All in One!
Later in your vocational training, you will lead the fate of our company as a project manager. Models, customers, events, press, national and international. In our model agency it never gets boring with various tasks! Before you apply, be aware that model agents and model bookers are very dedicated people. Not only do you manage the skills in customer management, you also trust Model in your work, so you always have to give 110%.
Official IHK Training company
References and customers

Model casting 22.09. in Cologne: You have the unique chance to prove yourself at a casting in Cologne and, with a little luck, win a wildcard for a photo series with Oliver. Parallel to the breathtaking shows at Milan Fashion Week, we are giving you the opportunity to become a model. In this article you will find out everything you need to know about our model agency, the casting and the chance to win a shoot.
Casting in Cologne: Apply now
Do you dream of immersing yourself in the world of modeling? Then this is your opportunity! Apply now and show us what you’ve got. Maybe you’ll soon be part of an unforgettable shoot with one of the hottest photographers. Click here to go directly to the casting & registration!
Do you know someone who has modeling potential? Encourage them to apply or promote the person yourself! Give friends and family the chance to try and you may soon see them in international advertising campaigns.
When and where?
- Date: September 22, 2024
- Day: Sunday
- Location: Will be announced upon invitation
Model casting application
Everything you need to know for your application in three simple steps:
- Polaroids: your photos should not be older than 3 months and show your current appearance, simply take and send them with your smartphone
- Size: Apply with your current size, because the team will measure you again on site, so be honest with us and also with yourself
- Age: Would you like to become a model at the age of 15? Then your parents should know about your application, as they will also accompany you to the casting
Model agency casting
If you dream of floating down the catwalks of Fashion Week or shining in the campaigns of major fashion brands, then this live casting is the perfect opportunity for you! Your future in the world of fashion could start here.
What can you expect at the casting?
Our team of experienced scouts and bookers will be on site to get to know and assess you. You will have the opportunity to briefly introduce yourself and make an exciting catwalk appearance. Show us what you’ve got and impress us with your talent!
Your outfit for the casting
To show off your natural beauty and potential to the best advantage, we ask you to bring the following outfit with you:
- Body-hugging clothing
- Tight-fitting, plain white shirt
- Black pants
- Skin-colored underwear
- High shoes (for women)
- No make-up
Win a shoot with Oliver Ruldoph
Who hasn’t dreamed of having a photo shoot with a real fashion photographer? Photographers are often hard to reach or the prices are too high for a new model.
All applicants will be entered into a draw on the same day for the chance to win a route for the model portfolio.
Maybe you’ll soon be our new model and start out in the world of the fashion industry with your first Oliver Rudolph line!
You can’t attend the casting but would like to become a model? No problem! Our team looks at applications every day, and who knows – maybe you’ll be our next model!
Casting Berlin: Throwback Fashion Week
Here is a super little insight into a model casting in Berlin.

This morning I discovered an impressive video that shows the incredible possibilities of artificial intelligence in the fashion world. In this groundbreaking video, created with the tools Midjourney and Luma Labs, the biggest personalities from the world of finance and entrepreneurs present their best outfits. From Mark Zuckerberg to Donald Trump in Louis Vuitton – which outfit is your favorite? Oh yes, and of course the Pope will be there again, as he really got the AI hype going (you can find the photo below the catwalk video) + our first virtual show, already in 2021 with MarcCain.
Revolution on the catwalk & fun
“Runway of Power” shows the world’s most powerful personalities on the catwalk. Barack Obama is particularly eye-catching, appearing in a variety of outfits and providing many fashion highlights. You have to see this unique fashion show. Here is the video of this extraordinary show (Tools Midjourney and Luma Labs):
Included are:
- Elon Musk
- Barack Obama
- The Pope
- Kim Jong-il
- Vladimir Putin
- Joe Biden
- Donald Trump in Louis Vuitton
- Xi Jinping
Fashion and AI: when will AI take over the catwalk?
The fusion of fashion and artificial intelligence raises exciting questions. Can AI take over the creative process in the fashion world? What new opportunities does this present for designers and fashion houses? Here are some key considerations:
- Creativity and technology: AI can support creative processes and even suggest new design ideas
- Efficiency and speed: fashion collections can be created faster and more efficiently
- Personalization: Individual customer wishes can be better fulfilled with AI
- Sustainability: AI can help to develop more sustainable production methods
These and other questions inspire reflection and philosophizing.
Artificial intelligence in the fashion world
Have you heard about Mango’s new campaign? The well-known fashion retailer has created an innovative campaign that was implemented entirely with artificial intelligence. Here are some of the highlights:
- AI-designed campaign photos: Impressive visualizations and creative concepts
- Optimized shopping experience in the online store: personalized recommendations and a seamless shopping process
- Efficient production: faster and more sustainable production of fashion items
As promised, the Pope! With him “it all began”
The hype surrounding generative AI really took off with this photo.
The future of fashion: AI as a creative partner
The fashion world is at the dawn of a new era in which artificial intelligence plays a central role. We’ve been experimenting with virtual reality since 2021, and I’m about to show you our first fashion show! Let’s dive a little deeper into the topic.
Creativity and technology The integration of AI into the creative process of fashion design enables designers to realize their visions in a completely new way. AI-powered design tools can suggest patterns and styles based on current trends and historical data. This allows designers to work more efficiently while creating innovative collections.
Efficiency and speed Traditional design processes can be time-consuming. With AI, however, fashion collections can be developed much faster. Algorithms analyze market trends in real time and offer suggestions for new designs that can be implemented immediately. This significantly reduces development times and allows fashion houses to react more quickly to changes in the industry.
Personalization Modern consumer culture demands individual customization. AI can analyse large amounts of data and use it to create personalized recommendations for customers. This applies to both the design of individual items of clothing and the personalized customer approach in online stores. In this way, every customer can have the feeling of purchasing a unique product created just for them.
Sustainability Another important aspect is sustainability. AI can help to make fashion production more sustainable. By optimizing production processes and minimizing waste, fashion houses can reduce their ecological footprint. In addition, AI-driven demand forecasting enables more precise planning and production, reducing overproduction and stock levels.
AI pioneer VR: in 2021 we will already have…
Do you already know our first VR show? Just a few months before AI with MarcCain.
The symbiosis of fashion and AI: a look into the future
The combination of fashion and artificial intelligence opens up countless opportunities and challenges. Designers and fashion houses must learn to work with these new technologies to optimize their creative processes while creating new, exciting collections. The future of fashion is digital, and the boundaries between man and machine are becoming increasingly blurred.
We are at the dawn of a new era where technology and creativity go hand in hand to revolutionize the fashion world. Stay tuned for the next developments and discover how artificial intelligence and fashion are coming together to shape the future of fashion.

You want to become a manager for influencer marketing and social media marketing? You’ve come to the right place for an internship or training in Cologne! Our customers approached us early on about “Social Media Marketing” and so we have constantly developed further. Today our Influencer division reaches several million people, in Germany alone. Influencer marketing is still such a new area that there are very few experts. For this reason, we are also more frequently invited to lectures or workshops in companies that want to further their employees with further education or training. Social media marketing is the most modern form of marketing, as a sub-discipline of online marketing, it deals primarily with people and group dynamics. In contrast to classical advertising, there are hardly any best practice projects or case studies that can be used as orientation. In contrast to poster advertising, this is about very individual concepts. Every blogger is different, has his own opinion, ideas and wishes. As an influencer manager, you have to respect all this and find solutions together with the blogger and the customer. At the same time, you must learn to develop concepts and strategies that will appeal not only to bloggers and customers, but also to 100,000 or millions of followers. Read more about the job and career opportunities of an Influencer Marketing Manager under Career Information and Requirements.
- In cooperation with Social Media One: Influencer agency
- Learn more about the job of an advertising agency
- Go back to modeling agency: Jobs
Influencer Marketing – Internship / Trainee
Application for Influencer Marketing & Blogger Relations only possible for Cologne!
We are looking for interns and trainees who want to immerse themselves fully in the world of media, models & advertising! At CM you will see all areas and get to know all aspects of a model and media agency. You will gain deep insights into office and administration, as well as media skills: Modern online marketing, social media and influencer marketing, PR and much more.
Vocational training: Procedure and contents (3 years)
- Influencer Management Communication
- Interviews and Content Marketing
- Creating and implementing concepts
- Media and Project Management
- Special know-how in advertising and fashion
- Content, Social and Online Marketing
- Commercial skills
- Customer support, customer administration, communication
- Planning, organization, phone calls, e-mail traffic, Excel tables
- Contact person for bloggers and team
- We invest a lot of time in your education
- Young, ambitious team
- Ladjusted to owner
Internship: Procedure and contents (3 or 6 months)
- Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
- Insights into influencer marketing (example: see training above) – Special Know How in second half
Prerequisites
- Communication with Blogger Management
- Interviews for our fashion magazine
- Preparation of the interviews for our magazine
- Project assistance for influencer campaigns
- Evaluation of media data
- Research and listing of Krems
- Photoshop Basics for Online Marketing
What requirements you should have:
- Commitment and autonomy
- Good knowledge of German and English
- Good spelling and expression
- Communication skills, independent and structured working, sense of responsibility
- Computer Basics
- Ideally fast typing or 10-finger typing (for e-mails, content, etc.)
Working times
- Mo – Thu from 9-18 h incl. 1 hour break (11 h for internships 3 months, also Fr.)
- Fr from 9-15 o’clock incl. 30 minutes break
Remuneration in internships and vocational training
- Internship up to 3 months: 100 Euro / month Compensation for expenses (start of work from 11 am instead of 9 am)
- Internship up to 6 months: 300 Euro / Month
- Vocational training individual agreement
- Plus health insurance and social security contributions (AGA)
- Transfer possible
Optional: vocational training to become a businesswoman and a businessman
- Your degree: Business management assistant for office management or dialogue marketing
- Specialization on Digital Marketing / Model / Media Management
- Takeover: In fixed position possible
Application
Please send us only a cover letter + curriculum vitae as PDF. We don’t need any certificates or degrees.
- Enter contact details
- Upload letter + curriculum vitae
- Send
Influencer Marketing Manager for Social Media Networks
Career Opportunities and Creativity
Influencer marketing is a very challenging job, as described above you have to consider a lot of things and should not design a single poster, but many small concepts for different bloggers and target groups. So, on the one hand, there are the technical and strategic considerations. Secondly, you must develop a high degree of creativity:
- How would you package a shower gel in a YouTube video, produced by a boxing world champion who never shows products in his videos?
- You have a whole country that wants to become for its tourist destinations, its regions but also the advantages that a holiday in this country has. You have a certain budget, how would you build a campaign?
If you want to learn all these skills, you need a lot of personal commitment and a good professional training. We are one of the few agencies in Germany to offer Influencer & Blogger Relations training! With us, as a businesswoman or businessman for dialogue marketing or office management, you can focus on influencer marketing and social media marketing. If you master your field, you have the chance of a permanent position in our agency! With us you are at one of the most modern agencies, with clients all over the world. We design campaigns get in the USA, Chicago but also for France, Japan and of course for some customers in Germany. It’s not going to get boring!
Of course you don’t start with such big campaigns, but as part of the team you will always be part of them. Because our agency is owner-managed, you work directly hand in hand with the management. Not only with our Creative Arts Director but also with our Model Booking Team. If all this becomes interesting for you, then we are looking forward to your application!
Official IHK Training company
References and customers

CM Models Casting Tour 2024 – Here you can find all the dates of our 2024 tour across Europe! We visit our partners, agencies, photographers and start a small model casting in every city to find models that we would otherwise never have met. Model for German clients in Germany, Europe and worldwide? Apply now for the casting in your area!
Countdown London: 17.04.2024
We want to get to know you! Because modeling is more than just good looks, modeling also means having personality. We are in many big cities in Europe. Next Casting: London / 17.04.2024.
All casting dates 2024
17.04.2024
24.04.2024
Zurich
14.05.2024
22.05.2024
12.06.2024
28.06.2024
Ibiza
09.07.2024
05.08.2024
08.09.2024
Warsaw
17.09.2024
16.10.2024
CM Model Management: What we offer you
Our friendly team is always on hand to answer your initial questions and support you every step of the way. We want you to feel comfortable right from the start and therefore offer you individual help and support. With us, you have the opportunity to start your modeling career with initial test shoots with experienced photographers and build up your model portfolio.
Not only will we teach you the basics, we will also provide you with your first jobs in social media, e-commerce and various exciting campaigns for our clients. Do you dream of working internationally? We make it possible! From Paris to Seoul, we offer you the chance to model abroad and shine at fashion weeks around the world. Your future as a model starts here – let’s take off together!
Q&A for your first casting!
3 of the most frequently asked questions before the first casting.
How does model casting work?
Model casting is relatively quick, usually taking a maximum of 5 minutes. In these 5 minutes you briefly introduce yourself, a few photos, so-called Polaroids, are taken and a walk video is recorded. The decision is then made the next day at the agency. Come to the casting naturally, without styling, without make-up and without flashy clothes. After all, it’s all about you and your natural beauty.
How can I apply to be a model?
You can easily apply online or visit a model casting in your city.
How do you get modeling jobs?
You need a good model management team to look after you. This means they will answer your questions and organize test shoots with experienced photographers to set you up. You should also have a model agency with a large client base and international partner agencies in major fashion cities such as New York, Paris, Milan, London, Seoul and Tokyo.

An internship is good for everyone to find out in which branch or even in which company you want to work. Whether you are just out of school or looking to study, an internship in an advertising agency is suitable for everyone! Because an advertising agency is much more than just advertising on television. No matter where you look, on the way to the bus, scrolling through Instagram, you’ll find advertising everywhere! Would you like to learn more about advertising and get a taste of the air at one of the top advertising agencies?
Internship: Advertising Agency, Marketing and Fashion in Cologne
An internship in an advertising agency is very versatile, just like marketing itself. From customer service, goal setting, online marketing, content marketing to social media. With motivation and creativity, everyone can find their place here and can fully enjoy themselves!
I’ll take you with me today and tell you about my six month internship at CM Models. I’ll show you the areas of responsibility, which requirements you should bring along and last but not least my application tips.
Apply with us: Internship with CM
We look forward to your application:
My greatest learnings in marketing
Marketing is all about supporting customers in their strategic but also operative work in the media. All this with the big goal of reaching the right target group. Here I was able to gain my first insight. Planning, organizing but also being creative was a lot of fun.
The practical work is all about publishing! Creativity is required in all areas, whether it is the classic placement of advertisements, blog posts, posts by influencers or creative content for the social media account. There is no limit to your imagination and you can let your creativity run wild. Apart from that, it is also extremely important to work in a structured way and to be in constant communication with the client in order to coordinate my plans and ideas. This makes the exchange via e-mail, but also telephone calls or meetings particularly important.
- Support for customers to reach the target group
- Different media are conceivable: advertisements, blog posts, influencer marketing, etc.
- Exchange and communication with the customer is our top priority
What’s it about? Internship in a marketing agency
A marketing agency attracts clients from very different industries. Right from the start, we coordinate where the goal of the respective brand lies. Are there more visitors on the website? Should the turnover be increased? Should a certain number of followers be reached?
Each different goal, each customer needs his own strategy, his own concept and his own approach.
It is also important that not only the goal is defined correctly but also the target group. When defining the target group, it quickly becomes clear on which medium should publish and which is not particularly suitable. To address a target group of 40-55 year olds, for example, you won’t find your voice heard on TikTok as on Facebook.
- Define target group (example: how old are the brand’s customers?)
- Select publishing platform / medium
My internship: Model Agency, Content Marketing and Fashion Magazine
Not only do you learn a lot about marketing and social media, you also get extremely deep insights into search engine optimization. Depending on the focus of your internship, you can also get small insights into model booking, consulting and project management.
An internship at CM Models is very versatile, because CM Models is much more than just a model agency. CM Models has an exclusive fashion magazine, FIV Magazine, as well as its own Social Media Agency.
Creative teamwork and independent work
Through the different sections (models, magazine, social media) you get an amazing amount of insights into very different areas of the media world. Starting with research up to the independent conception and publication of articles. But you will also learn how to use the most important software. For example with Photoshop to create graphics. You’ll learn how to do website analytics, evaluate customers and devise new strategies, and create creative content for social media.
There’s something for everyone here and it’s very important that every intern can take valuable content with them. Although this is an internship, working independently is essential. It’s not just about working through the work, but about your creativity, your input and diligence.
6 months internship: Procedure
During my six-month internship at CM Models, I got to know an incredible number of different topics. I started by interviewing influencers for the fashion magazine. I learned so much in my first week: how to contact influencers, how to communicate with management, how to research the influencer and how to create the questionnaire. This was the perfect start for me. I learned how to write e-mails, keep in touch and communicate with management. I was shown how to approach the research so that I still stay within the time frame and get feedback on the questions. As soon as I had the first interviews back, I was shown directly how to embed everything in WordPress and create my own articles. Afterwards I was able to gain my first Photoshop experience when I created the article images. Et voilá – my first articles were already published. At that time it was very exciting when my articles were published, today it is part of my everyday life! It is nice to be heard and to live out your creativity. Gradually, different areas of responsibility were added, but content marketing is always in focus. After my six-month internship I was even taken on and have been working for CM for over 2 years now!
Consulting & Project Management
In addition to the marketing tasks, you also have the opportunity to get a taste of the topics and focuses of the model agency. During my internship I had the opportunity to work in the booking department after an extensive training in content marketing. Every day new clients are added here, who are planning a shooting, a campaign or a video shoot for the next commercial. For them you are the first contact person, whether by phone or e-mail. The fact that you are given so much responsibility is not a matter of course, especially during an internship, and it feels good! Of course, organisation and communication is the most important thing here and therefore you will always be accompanied and get help. Of course you should bring the first basics with you, the rest you will learn with us! Meanwhile I have participated in and organized many projects, from Fashion Week Shows to music video shoots.
- Communication and organization are the be-all and end-all
- Contact person for customers and models
Content marketing and top rankings in search engines
The focus of your internship will be on content and online marketing. This is about supporting customers with valuable content in the form of blog posts and thus ranking them high in search engines. In content marketing, I have written numerous articles on various topics. About some topics you already know and can hit the keys directly. But for some other topics you don’t have the overview as a trainee who just finished school. This is no problem at all and almost the better! I like to do a lot of research for my articles so that they deliver the best possible content. This way I become a little expert in the field myself and can learn an incredible amount and acquire knowledge. When you deal with certain topics so intensively, it stays in your head for a while!
Content marketing is not only about writing simple texts. You want to impart knowledge so that everyone understands it but also every person who is already in the topic can acquire something new. With time, not only the speed and quantity of texts improves, but you also learn new terms and ways of expressing yourself. This is especially advantageous if you want to go on to study.
- Support for customers in the form of blog posts
- With content marketing you can achieve higher rankings in search engines
- Writing articles in hand Expand his vocabulary, acquire knowledge and improve his fluency
Online marketing: search engine to social media
Online marketing includes any form of marketing on the Internet. This can be e-mail marketing, content marketing, influencer marketing or social media marketing. As you can see, almost everything that is known from the advertising world belongs here. Why do so many companies rely on online marketing? Simply because you can reach most people via the internet. Even though the focus is mainly on content marketing, you will also get an insight into social media marketing during your internship. An online presence on social media platforms is elementary for every company. Also for us! We are always happy to take on board new ideas from creative minds and thus constantly improve our social media marketing.
Internship Application: Tips for your cover letter and CV
Tips for your cover letter and resume, your cover letter, your resume – what belongs in a good application?
- Tips for your cover letter and resume
- Lifestyle: Your most important skills
- Testimonials
- Certificates
Tips for your cover letter and resume
Applications always have the same pattern, as a rule, an application should include a CV, a cover letter, references and, if applicable, references or certificates. However, each company focuses on different details! Some pay special attention to the design, some to your work experience or school career, others mainly to your personal cover letter. But what is always important in all applications is spelling and grammar. Therefore, edit your application documents with extreme caution and always let a second person take a look at them! Inform yourself in advance about the company and its activities. What impression does the company make on you? Is it particularly young and dynamic or rather old-established and meticulous? Depending on this, you can always adapt and formulate your cover letter. However, it is important that wherever you apply, the recruiter can see that you are motivated and ready to learn new things. Always remember that first impressions count and decide whether you will be invited for an interview or not!
Applications always have the same structure:
- Cover letter
- Curriculum vitae
- Testimonials
- Certificates
Tip! If you want to apply for an internship with us, you don’t need to attach extra certificates and references! Instead, write a motivated cover letter in which we see that you would like to work with media and in management!
Write a cover letter: The first look
The most important thing is that your cover letter gives a first impression of you and arouses interest in getting to know you! Express your motivation and show that you have already made yourself aware of the activities in the company. You don’t need an endlessly long cover letter, one A4 page is enough! Make sure that you do not make any spelling mistakes. As you will spend most of your internship in the online editorial department, correct German spelling is extremely important. The best thing is to let your family or friends take a look at your application.
CV: Your most important skills
Your curriculum vitae includes your personal data as well as your full name, date of birth, address, etc. In addition, your telephone number and e-mail address are required so that you can be reached. Make sure that your full school education and all your professional experiences are included. Experience in working life is always an advantage, whether you have already done an internship in an advertising agency or just a temporary job in a café. If you have already gained knowledge or certificates that fit into the field of editing, fashion or marketing, you are welcome to add them! You speak several languages? Great! This is a great advantage especially for our multilingual online fashion magazine. Always mention all the languages you speak with the corresponding knowledge level.
- Personal data
- Contact options such as mobile phone number, e-mail address
- School career
- Professional experience
- Languages
- Hobbies
Motivation? Tell me about yourself
What I can tell you from my experience: Make it short and sweet and show that you really want the job. Because, the competition is fierce. Just don’t make your cover letter too long. In the best case, it should only be half a DIN-A4 page, but no more than a whole page. It’s not about long phrases, but about getting a picture of you and showing that you are really interested in the job.
- Show that you really want the internship
- Keep it short: Your cover letter should ideally be half a DIN-A4 page
Good luck with your application!
You are creative and full of ideas? You like to get involved and work in a team? You have an affinity to the fashion industry and want to be part of it? Then apply to our Head Office in Cologne. We are a young, committed team and are always looking forward to grow. Live out your creativity with us and apply now for an internship at CM Models. We are especially strong in the areas of fashion, lifestyle, real estate and travel and therefore it would be important that you have a certain connection to these topics. Does my experience report appeal to you? Then apply now!
Apply with us!
We look forward to your application:

Content Marketing Manager / Online Editorial – Full Time in Cologne – Content marketing is a specific niche in the field of digital marketing. It is a way for businesses to connect with their audience and new people without selling them their brand or service! There are various mediums through which they make these connections, such as blog posts, social media posts, emails, gated content and videos. Content marketing and creation is truly an “art form” and requires a lot of practice. For you, it’s about designing creative and interesting content that connects with a specific audience (target audience).
Back to our jobs.
Marketing: Lifestyle and Real Estate
It’s value-added content that helps the reader, answers a question or addresses a problem in a way that’s entertaining to read, watch (graphics, images) or listen to (video embed). Becoming known as an expert on a topic builds customer trust and loyalty, especially if you continue to focus on content that adds value to your audience. But more on that later!
You can (and will) learn: content marketing(SEO, search engine optimization). The responsibilities of our web editor / online editor include:
- Creative production and publication of new content
- Liaise with clients and internal team members to decide on new contributions
- Supervision of the layout (images, graphics and videos)
Job Description: Content Marketing Manager
- We are looking for a passionate web editor to research, plan, write and edit web content.
- You should be a skilled writer with an eye for detail and an understanding of the specific requirements of content marketing.
- Your goal is to produce creative web content that engages our audience.
Responsibility: Tasks
- Produce and publish new content in a creative way
- Contact with customers and internal team members to decide on new contributions
- Supervise layout (images, graphics, videos and artwork)
- Check content for correctness
- Proofread and edit material
- Collaborate with professionals (e.g., media, marketing, and photographers) to improve article presentation.
- SEO as the basis for structure
- Use social media
- Ensure that the content is up to date
- Comply with copyright and data protection regulations
- Monitor website traffic to measure popularity
- Follow the developments with tools
Prerequisites: Experience
- Proven professional experience as a web editor
- Min. 1 year practice in a media / advertising agency (content)
- Alternatively 2 years In-House (brand)
- Demonstrable portfolio of published work
- 10-finger system (fast writing)
- Affinity for lifestyle and luxury
- Practical experience with Office programs, Photoshop (optimal) and WordPress
- In-depth knowledge of SEO
- Familiarity with content management systems
- Excellent writing skills in German
- Attention to detail
- Creative mind
Application – Contact
Please send us only a cover letter + resume as PDF. We do not need any certificates or degrees.
- Enter contact details
- Upload cover letter + resume
- Submit
Online editing explained: Basics
You don’t have any work experience yet, but would like to do an internship with us? Learn here the first details about the job as an online editor and even more specifically content marketing manager. What does your job look like?
- Application: Online Editing / Content Marketing Internship
Online editing: Job description
Web editors prepare content for blogs and websites. They work closely with website managers to create unique, well-structured, readable and engaging content. This regular, new content, increases traffic (amount of visitors) to the site. The better the site is received by existing visitors, the more new readers your writing will attract.
This job requires an excellent understanding of people, thinking and structures (setup), as well as a good sense of the principles and standards on our part.
Working environment: Content Management Systems
Online editors also need to know how to use content management systems (CMS) and insert images into blog posts and websites. So most of this work is done with a content management system. With us, you’ll be working with WordPress, the world’s most popular content management system, to do this. You will regularly write new content for our editorial calendar and learn from one of the best in online marketing.
One of the main tasks of a web editor is to prepare articles for publication on the web. Online editors also make text more interactive and engaging by including images, videos and links to other sites in the piece. You’ll usually then also use image editing software like Photoshop to resize or crop images. For links to other websites, you make sure they open in a new tab to keep readers on the page. In addition, you check that the links and media are properly formatted and functional.
Plan contributions
As an online editor, you schedule posts according to the website’s predetermined publishing schedule. For example, a website may publish three articles per day, at certain times. Then you will make sure that these posts are actually published at the specified time. You will also schedule social media posts with links to the articles to attract even more visitors to the site when the articles are published.
Content Marketing Manager
Content marketing is a specific niche in the field of digital marketing. It is a way for businesses to connect with their audience and new people without selling them their brand or service!
There are various mediums through which they make these connections, such as blog posts, social media posts, emails, gated content, and videos. Content marketing and creation is truly an “art form” and requires a lot of practice. For you, it’s about designing creative and interesting content that connects with a specific audience (target audience).
Added value from experts
It’s value-added content that helps the reader, answers a question or addresses a problem in a way that’s entertaining to read, watch (graphics, images) or listen to (video embed). Becoming known as an expert on a topic builds customer trust and loyalty, especially if you continue to focus on content that adds value to your audience.
The purpose of content marketing is to move a person to action. Content should entice someone with valuable, engaging, and relevant information. The job of the content marketer is to determine not only how to do this, but also how to evaluate the effectiveness of the strategies employed using metrics.
A content marketer must be both a storyteller and a data analyst. Ultimately, your goal as a content marketer is to work as part of the company’s overall digital marketing strategy by identifying the target audience and engaging with them in a way that makes sense to them.
Take a look at the day-to-day tasks of a content marketer.
Content: Website, email, social media
You’ll create a vision for blogs, emails, and social media posts. As a content marketer, you’ll work with a team of writers or freelancers to provide topics. A content marketer can and should also be able to write. To create quality written content, you need excellent writing skills and must be able to persuade your audience without overtly selling. You can do this by understanding the needs of your target audience.
Advanced Duties: Content Marketing Manager
Your extended responsibilities as a Content Marketing Manager are:
- Research trends in your field
- Integrate keywords into your strategy and evaluate effectiveness
- Know your audience and what you can do for them
- Creating engaging and original blog posts, emails, and social media posts that are targeted to your audience and based on current trends
- Use tools to find out what questions your audience is asking and develop content that answers those questions.
- Reuse popular content across multiple platforms
- Create email campaigns targeting users who sign up for gated content or subscribe to the mailing list.
- Maintenance of the company website
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